# Dear Friends of Stratton & Ivy | Stratton & Ivy

- Canonical URL: https://wefunder.com/feed/422060
- Entity ID: wefunder:feed_item:422060
- Published at: 2026-10-16 15:57:49 UTC
- Updated at: 2026-11-03 19:01:59 UTC

## Author
James Tulin

## Subject
Stratton & Ivy

## Content
I have spoken often about our commitment to operating Stratton & Ivy as efficiently and intelligently as possible, and our use of AI is a major part of that effort.We recently created our launch collection lookbook entirely with artificial intelligence. A project of this scope would traditionally have cost approximately $10,000 to $15,000 and taken several weeks to complete.Our cost was zero, and it was created in a single afternoon.https://strattonandivy.com/flipbookWe are now taking that same technology a step further by turning the lookbook into a selling tool for retailers—allowing them to view products, colors, pricing, sizes, and ultimately place orders quickly and directly.This is a small example of a much larger philosophy: use every available tool to reduce cost, increase speed, improve execution, and maximize shareholder value.We are not simply building exceptional product.We are building an exceptionally efficient company around it.I thought you would find this worth sharing.Warm regards,Jim TulinFounder & CEOStratton & Ivy