# 800,000 bottles later | Misunderstood Brands

- Canonical URL: https://wefunder.com/feed/405598
- Entity ID: wefunder:feed_item:405598
- Published at: 2026-10-09 14:34:37 UTC
- Updated at: 2026-11-02 16:33:19 UTC

## Author
JD Recobs

## Subject
Misunderstood Brands

## Content
We started with one idea: whiskey with ginger, made to be easy to love. 800,000+ bottles later, Misunderstood is on roughly 5,000 shelves and bars across 12 states.The wins keep stacking. JetBlue picked us for its exclusive cream liqueur. Walmart gave us a Golden Ticket and a 100-store Florida pilot. Whole Foods is slated for Q4. And our production partnership with Bardstown Bourbon Company cut our bottling cost by about 20%.That's why we opened this round: to put more of that momentum behind the brand, with the people who already drink it.If you reserved: your reservation isn't an investment until you confirm it. Confirm it on Wefunder. It takes two minutes.Tell us in the comments where you first found a bottle. We read every one!Cheers!- JD & Chris