# Adding Protein Is Easy. Making a Great Drink Is Hard (VIDEO). | FUDI Protein

- Canonical URL: https://wefunder.com/feed/402230
- Entity ID: wefunder:feed_item:402230
- Published at: 2026-10-07 15:50:22 UTC
- Updated at: 2026-10-07 15:50:31 UTC

## Author
Udi Lazimy

## Subject
FUDI Protein

## Content
The Best Protein Beverage Is One Where the Protein Doesn’t Get in the WayProtein is showing up everywhere.Shakes. RTD coffees. Smoothies. Recovery drinks. Functional beverages.But adding more protein to a beverage does not necessarily make it a better beverage.For formulators, the challenge is familiar. Plant proteins can bring bitterness and off-notes. Poor dispersion can lead to clumping. Texture can become gritty, chalky or simply unpleasant.Consumers want more protein, but they don't want more compromise.That's where RuBisCO gets interesting.At FUDI Protein, we're unlocking RuBisCO from alfalfa as a highly functional protein ingredient with an exceptionally clean sensory profile.For beverage applications, three characteristics are particularly exciting:Solubility. Neutral taste. No odor.RuBisCO also brings functional properties like foaming and emulsification, creating opportunities well beyond simply increasing the grams of protein on a nutrition label.We see potential across protein shakes, RTD coffees, smoothies, recovery drinks and functional beverages.The goal is simple.Deliver the protein consumers want without letting the protein get in the way of the drinking experience.Watch the short video below to see why we're excited about this application.Let's put it to the test.We're looking for beverage brands, food scientists and R&D teams interested in evaluating RuBisCO in real formulations.If you're developing the next generation of high-protein beverages, send me a message. We'd love to provide samples and work with your team on formulation.And if you're interested in the bigger FUDI story, follow FUDI Protein as we work to bring RuBisCO from the alfalfa field into the global food system.Nature's most abundant protein. Finally unlocked.You still have time to increase your investment (or invest if you haven't yet) in FUDI Protein at really appealing early-stage investment terms. Our current terms won't last long. Re-invest today! And please SHARE. Go to www.wefunder.com/fudi.protein to learn more and own a part of the future of protein! VOTE for FUDI Protein to be one of the "27 Food Techs to Watch in 2027"! We're shortlisted, and now we need as many votes as possible by October 23rd.Vote in less than 10 seconds at: https://27in27.proteinproductiontechnology.com/27in27With gratitude,Udi Lazimy, CEO, FUDI Protein