# Food & Beverage Magazine: Our Sell-Through Is "the Real Story" | Misunderstood Brands

- Canonical URL: https://wefunder.com/feed/402218
- Entity ID: wefunder:feed_item:402218
- Published at: 2026-10-06 19:46:19 UTC
- Updated at: 2026-10-13 20:06:06 UTC

## Author
JD Recobs

## Subject
Misunderstood Brands

## Content
Hi Everyone!Thank you to everyone who has backed Misunderstood Brands from day one: you bought Misunderstood, introduced OATRAGEOUS to a friend, and believed in this before it was easy to believe in. You're the reason this is an opportunity today.Last week we opened our round to the public, and Food & Beverage Magazine featured Misunderstood Brands in its Beverage News section.They focused on a few key performance metrics: 800,000+ bottles sold since launch Retail depletions up 32% in 2025 Account reorder rate above 50% in 2025 Their takeaway was simple: the sell-through is “the real story.”That matters to us. Getting onto shelves is one thing. Seeing consumers buy the product and retailers reorder it is what keeps the brand moving forward.The article also highlighted two trends we’ve been building around: dairy-free spirits and convenient RTD formats. OATRAGEOUS is America’s first dairy-free cream liqueur portfolio, and our new 100mL premium canned cocktails are already approved for distribution at Total Wine.We’re incredibly grateful to see the industry taking notice and even more grateful to everyone who has supported us along the way.The industry is paying attention, and now it's your turn. You can invest through a SAFE with a $14MM valuation cap and a 20% discount, starting at $100. Early Bird terms close as soon as the remaining spots fill, and they're filling fast. Get your reservation in now while they're still open.Read the F&B Magazine feature Reserve My Early Bird SpotFor everyone who's already come in, thank you. For everyone still deciding, we saved you a seat! Thanks for being part of the ride.- JD & Chris