# The EPL Just Revealed a Global Commercial Infrastructure Gap. | Plus.Fan

- Canonical URL: https://wefunder.com/feed/375154
- Entity ID: wefunder:feed_item:375154
- Published at: 2026-08-26 17:58:15 UTC
- Updated at: 2026-08-26 17:58:15 UTC

## Author
Steve Paris

## Subject
Plus.Fan

## Content
Recently, the English Premier League banned gambling sponsorships from the front of jerseys, forcing clubs to scramble to replace these lucrative deals. In reports by SportsPro and Score and Change, the traditional Big Six (Arsenal, Chelsea, Liverpool, Manchester City, Manchester United, Tottenham Hotspur) maintained long‑term pricing, while other EPL clubs accepted shorter, lower‑value contracts.But this isn’t about club size: all EPL clubs are elite organizations with significant resources.It’s about commercial infrastructure.The Big Six can prove sponsor ROI through global fanbases, strong digital engagement, clear performance metrics, and predictable outcomes. Other EPL clubs can’t because they lack a unified system that connects fan identity → engagement → performance → ROI.The EPL has given us the clearest signal yet that solving for the anonymous fan is not tomorrow’s problem, it is here now, today. And if elite EPL clubs are struggling to prove sponsor ROI, imagine the pressure on mid‑tier clubs that operate without Premier League‑level resources and are more dependent on partnership revenue. As sponsorship shifts toward performance‑based models, clubs will need infrastructure, not intuition, to prove ROI. This is the market Plus.Fan was built for: the mid‑tier clubs that represent the largest and most underserved segments in global sports. We’re already working with clubs in 8 countries across 4 sports, with more on the way, including discussions with universities and college conferences facing the exact same challenge.The window to build the infrastructure layer for fan value is open right now. If you’re watching early‑stage companies solving structural problems in global sports, we’d love to have you join us. Note: our minimum investment increases next week.