# Great Ideas Don’t Always Make Money | Stratton & Ivy

- Canonical URL: https://wefunder.com/feed/369497
- Entity ID: wefunder:feed_item:369497
- Published at: 2026-08-16 18:36:14 UTC
- Updated at: 2026-08-17 01:44:04 UTC

## Author
James Tulin

## Subject
Stratton & Ivy

## Content
Everyone who invests in a company does so for one fundamental reason: to make money.Great ideas and beautiful products are important. But neither guarantees a successful business.Stratton & Ivy wasn't built on hopes, dreams, or the belief that if we make beautiful products, customers will somehow find us. It was built around a strategy I've seen work successfully throughout my career: identify the white space, understand where the competition is vulnerable, and build a business capable of owning that opportunity.That's what this video is about.For those who have already invested in Stratton & Ivy, thank you for your confidence in us. For those considering joining us, this is how we intend to turn a great idea into a great business.Take four minutes and watch.Jim