# Top 10 Takeaways from Influence Mobile's "How We Make Money" Live Event | Influence Mobile

- Canonical URL: https://wefunder.com/feed/368252
- Entity ID: wefunder:feed_item:368252
- Published at: 2026-08-13 17:51:29 UTC
- Updated at: 2026-08-13 17:52:08 UTC

## Author
Daniel Todd

## Subject
Influence Mobile

## Content
I sat down yesterday with our investors and players to talk through the questions I hear most: what generates our revenue, why iOS changes the game, and exactly how the investor perks work. Here are the 10 questions and answers that came out of it.Why do mobile game studios pay Influence Mobile?There's more money spent inside mobile games than on all live sports tickets, concerts, and movies combined, over $100 billion a year. Game developers need to find the people who will actually spend that money, so they pay platforms like Google, Facebook, and us to bring in high-quality players. It's all performance-based. We only get paid when we deliver.How do we know Influence Mobile is actually good at this, compared to everyone else doing it?We don't have to take our own word for it. Independent tracking companies like AppsFlyer, the biggest name in mobile attribution, publish annual industry rankings of the top mobile media partners. We've made that list every year since 2020, consistently in the top five for U.S. casual games, sometimes ranked right alongside Google and Facebook. These are third-party numbers the whole industry relies on, not our own homework.What's really driving the results, in other words what's the tech behind it?We've invested tens of millions of dollars building the systems behind the scenes: fraud protection, dynamic pricing tools like Vintage and Boost, and technology that matches the right rewards to the right players. We just launched Vintage, which prices every player individually based on their loyalty and engagement. That means longtime players start earning more, not less.What has all of this actually generated so far?About $250 million in lifetime revenue from game developers. Our players have spent hundreds of millions of dollars in those games, generating tens of millions in ad revenue along the way. And we've paid out more than $40 million in rewards back to our players. That's all primarily on Android, before iOS even entered the picture.Why is the iOS launch such a big deal, beyond just "adding a platform"?Roughly two out of every three dollars spent in U.S. mobile games happens on iPhones. We built our entire $250 million track record on Android, which represents only about a third of that spend. iOS is nearly twice the market opportunity, both in dollars spent and number of players, and we just went live on it.What's the "white label" strategy, and why does it matter?The same rewards engine that already works for us can power reward programs for other big brands. Think of a company like Home Depot (not a current partner, just an example) inviting their loyal customers to play games and earn Home Depot rewards instead of gift cards. The brand brings their own built-in audience, so instead of paying Google and Facebook to find players, that spend flows to the brand, and their fans stick around longer because they already trust the brand. We're in active conversations with companies at that scale right now.What's the investor perk, exactly, and how does the bonus work?Any player who invests gets the opportunity to earn 2X their investment back in bonus rewards. Invest $100, earn up to $200 in extra bonuses. Invest $500, earn up to $1,000. For the first six months after the raise closes, every point you earn gets a 50% bonus. After month six, that jumps to a 100% bonus for the remainder of a full three-year window. So a $20 big-time bonus becomes $40, and it keeps stacking until you hit your full 2X.If I invest more, do I get a bigger bonus percentage, or just a bigger total?The 2X ceiling applies no matter the investment size. $100 or $5,000, your bonus potential scales proportionally. But investing $2,000 or more unlocks faster, accelerated bonus tiers (up to 150 to 200%), so you reach your full 2X sooner. Full tier details are posted on the WeFunder page.Who benefits the most from these perks? Is this worth it for a casual player?The more you already play and spend, the bigger the upside. Right now, non-investor players earn roughly 16 to 20% cash back when they spend in-game. Investors get 30 to 50% cash back on that same spending. If you're already spending $100 a month in games, that's the difference between $20 back and $30 to $50 back, before even counting the 2X bonus multiplier on top.It feels harder to earn now than when I first started. Is that changing?That's a fair and common piece of feedback, and part of it is real. As players move into the highest-paying games, older games start paying less. That's exactly what the new Vintage product is built to fix. It lets us charge game developers more for loyal, proven players and pass more of that back to you. Combined with the increased daily challenge bonuses that just rolled out, and the investor bonus multiplier, loyal players should start seeing their point values climb rather than plateau.Watch the replayAnd if you've still got questions, drop them on our WeFunder page. I'll answer them personally.