# We've paid players $40M+ — here's why that's the whole business | Influence Mobile

- Canonical URL: https://wefunder.com/feed/359796
- Entity ID: wefunder:feed_item:359796
- Published at: 2026-07-28 17:04:01 UTC
- Updated at: 2026-07-28 17:04:01 UTC

## Author
Daniel Todd

## Subject
Influence Mobile

## Content
Since 2019, Rewarded Play has paid out more than $40M in real rewards to US players — Amazon, Walmart, Target gift cards. No purchase required, ever. That number isn't a marketing cost. It's proof of the only thing that matters in our model: players keep showing up — and players who keep showing up are exactly what game developers pay us to deliver. The $40M is why developers keep coming back; it's the same dollar working for both sides. We've opened a community round so the players and believers who made that number real can own a piece of what's next.