# Crossing the Chasm | Plus.Fan

- Canonical URL: https://wefunder.com/feed/358039
- Entity ID: wefunder:feed_item:358039
- Published at: 2026-07-24 17:17:23 UTC
- Updated at: 2026-07-24 22:56:56 UTC

## Author
Steve Paris

## Subject
Plus.Fan

## Content
The first time I ever saw an iPad was a few days after it launched. My client, the VP of analytics at one of the country’s largest grocers, had camped out overnight to buy one. He proudly held it up like a rare artifact. The funny part is that neither of us had any idea what it was actually for. Early adopters do not need clarity; they just need conviction.Plus.Fan has been living in that same early adopter phase. Our first clubs did not join because everything was proven. They joined because they believed fan engagement needed a different kind of operating system and wanted to get ahead of where the industry was moving.But now we are seeing something different.A recent analysis from one of our clubs showed membership growth more than doubling over 12 months. It is steady, real world traction, the kind where the data taps you on the shoulder and says you might want to pay attention.We are still early, but momentum is emerging. This is the phase where early conviction begins to meet real world participation. We would love to have you with us as we cross the chasm.