# Gamifying the World Cup ⚽🏆+ Cannes Lions, MAD//Fest, and SEG3 | Overplay

- Canonical URL: https://wefunder.com/feed/352310
- Entity ID: wefunder:feed_item:352310
- Published at: 2026-07-14 10:25:18 UTC
- Updated at: 2026-07-15 11:16:41 UTC

## Author
Caroline Strzalka

## Subject
Overplay

## Content
Overplay and our games on the FIFA Play Zone drew a ton of interest at the three conferences that we attended over the past few weeks: SEG3, Cannes Lions, and MAD//Fest. Focusing on sports, entertainment, marketing and advertising, it was a true coming out party for Overplay, with our technology being applicable to all of those verticals. The biggest selling point: just like with FIFA, our tech can be integrated into other apps and mobile websites. With Overplay, you can own your audience!We had dozens of meetings, and are actually staying in London for the next week for follow-on meetings. Things are moving very quickly for Overplay and we’ll likely be announcing new partnerships soon!Looking forward to all the excitement this week!Caroline & Dan Founders, Overplay