# Final Five Days to Invest in Wild Rye via Wefunder | Wild Rye

- Canonical URL: https://wefunder.com/feed/349647
- Entity ID: wefunder:feed_item:349647
- Published at: 2026-07-08 18:42:52 UTC
- Updated at: 2026-07-08 18:43:39 UTC

## Author
Cassie Abel

## Subject
Wild Rye

## Content
If you've been following our journey but haven't invested yet, I wanted to share a few final updates before this campaign closes.Over the past ten years, Wild Rye has grown from a scrappy idea into a nationally recognized women's outdoor apparel brand with an incredibly loyal customer community, including a 42% repeat customer rate. We've always believed that building a values-driven business and building a great business aren't mutually exclusive.This past year put that belief to the test.Tariffs created significant headwinds for brands like ours, forcing us to make some incredibly difficult decisions to become a leaner, stronger company. While those decisions weren't easy, they're already paying off.Today: Our direct-to-consumer business is up nearly 100% year-to-date compared to last year. Customer acquisition continues to become more efficient. We're singularly focused on reaching profitability while continuing to invest in the long-term health of the business. Simply put, we're building a more resilient company than we've ever been.The capital from this raise is helping us invest in the next chapter of Wild Rye—supporting continued growth, strengthening our financial position, improving our operational infrastructure, and giving us the flexibility to pursue opportunities from a position of strength.Just as importantly, we chose Wefunder because we wanted to build this company with the very community that helped create it. Rather than raising exclusively from traditional investors, we wanted our customers, friends, and supporters to have the opportunity to own a piece of Wild Rye and share in the long-term value we're working to create.Today, more than 600 people have become owners through our Wefunder community round, and that ownership community has become one of the things I'm most proud of.If you've been considering investing, this is your moment. The campaign closes July 14, and we'd be honored to welcome you as an owner before the round comes to a close.