# A story about product conviction, reformulation, and a founder who chose to pause, rebuild, and come back with something more deliberate. | Olia Olive Leaf Tea

- Canonical URL: https://wefunder.com/feed/345747
- Entity ID: wefunder:feed_item:345747
- Published at: 2026-06-30 19:27:56 UTC
- Updated at: 2026-06-30 19:58:01 UTC

## Author
Chris Cook

## Subject
Olia Olive Leaf Tea

## Content
What does it actually take to build (and rebuild) a CPG brand today?I recently shared with Ariadne a behind-the-scenes look at our journey, the challenges of the beverage industry, and why we are betting big on the incredible, functional benefits of our hero ingredient: olive leaves.Check out the conversation I had with Ary at FlickTalks:https://flicktalks.substack.com/p/the-interlude-aisle-built-around