# Boba POPS & Pig Beach | Boba POPS® 

- Canonical URL: https://wefunder.com/feed/341502
- Entity ID: wefunder:feed_item:341502
- Published at: 2026-06-22 17:59:37 UTC
- Updated at: 2026-06-23 23:47:14 UTC

## Author
Roseann Sessa

## Subject
Boba POPS® 

## Content
We are excited to share a major milestone for Boba POPS—our first marquee on-premise account in New York City.Pig Beach Astoria, one of NYC’s most well-known barbecue and sports destinations, is officially launching Boba POPS next week. Known for its high-volume crowds, expansive outdoor space, and massive screens, Pig Beach is the kind of venue where energy, experience, and shareable drinks come together.The timing could not be better. With World Cup matches drawing packed audiences, Boba POPS will be featured in a high-traffic, high-visibility environment where consumers are primed to discover something new and fun. This is exactly the type of setting where our product shines—social, experiential, and built for occasions.This placement is more than just a single account win. It represents: Validation of on-premise demand in a competitive NYC market A strong proof point for experiential, add-on beverage formats A strategic entry into large-format, event-driven venues We view Pig Beach as a launchpad for additional stadium-adjacent, sports bar, and high-volume hospitality partnerships. Early conversations with other operators are already underway, and this activation gives us a powerful case study to build from.Momentum is building, and we’re just getting started.