# 90% of game developers now want what we already built | Influence Mobile

- Canonical URL: https://wefunder.com/feed/337703
- Entity ID: wefunder:feed_item:337703
- Published at: 2026-06-16 00:40:32 UTC
- Updated at: 2026-06-17 14:59:16 UTC

## Author
Daniel Todd

## Subject
Influence Mobile

## Content
A new industry study just validated the bet behind Rewarded Play. GamesBeat covered ZBD's 2026 Retention & Engagement Challenge survey of ~195 mobile game developers, and the headline finding is striking: 90% are now considering or implementing in-game loyalty and rewards systems, while 80% say the old engagement playbook has gone repetitive rather than innovative.That's the exact problem we've spent years solving — finding a developer's best players and keeping them with real rewards. The industry even has a name for it now: retention is the new UA. When 9 in 10 developers say they want what we already run at scale (25M+ users, $40M+ in rewards paid), that's a tailwind for everyone in our model — players, developers, and us.https://gamesbeat.com/study-mobile-games-lack-innovation-for-growth/