# May was a big one at Wild Rye. | Wild Rye

- Canonical URL: https://wefunder.com/feed/328775
- Entity ID: wefunder:feed_item:328775
- Published at: 2026-05-29 18:26:18 UTC
- Updated at: 2026-05-29 18:26:19 UTC

## Author
Cassie Abel

## Subject
Wild Rye

## Content
As we close out the month, Wild Rye is officially wrapping up the biggest month in company history.Not only did we exceed our May revenue goal by 25%—a goal we intentionally set aggressively—but we're also seeing some of the strongest operating metrics we've had in years.A few highlights:• DTC revenue is up 97% year-to-date versus 2025• We delivered the largest sales month in Wild Rye history in May (and it’s not over)• May revenue exceeded our goal by 25%• Marketing efficiency improved by more than 4 percentage points• Customer acquisition cost decreased by $23 compared to 2025• Average order value is up 22% over the same period LY• Repeat customer rate remains above 40%What excites me most isn't any single record-breaking month. It's what sits underneath these results.We're growing faster while acquiring customers more efficiently. CAC is down, marketing efficiency is up, and our repeat customer rate has remained above 40% even as DTC revenue has grown 97% year-to-date.That combination is especially encouraging because it tells us growth isn't coming at the expense of customer loyalty. We're welcoming a significant number of new customers into the brand while continuing to grow the number of customers who come back to shop with us again and again.After one of the more challenging periods in our company's history, it feels really damn good to be writing this update.What's most exciting is that this momentum isn't coming from a single product, campaign, or channel. It's the result of years of work strengthening our product, brand, team, and customer relationships.Even amid continued retail uncertainty and a rapidly changing consumer landscape, we're seeing the benefits of building a direct connection with our customers and running a disciplined business.We still have plenty of work ahead, but moments like this are worth celebrating. They're a reminder that the hard decisions and long-term investments are paying off.Thank you to every customer, investor, employee, retailer, ambassador, and supporter who has helped us get here. We're incredibly excited about what's ahead.As a reminder, we'll be closing this investment round in July. If you've been considering investing in Wild Rye—or increasing your investment—now is the time. We believe we're entering one of the most exciting chapters in the company's history, and we'd love to have you along for the ride.Onward,Cassie