# Thiis weeks #spotlight.   What is something that is hard, that others may not know about start ups. 

I answer in the video, but briefly.  Picking a GTM channel and owning it, rather than trying to do them all.  | Enterprise Diagnostics

- Canonical URL: https://wefunder.com/feed/325969
- Entity ID: wefunder:feed_item:325969
- Published at: 2026-05-23 16:01:52 UTC
- Updated at: 2026-05-27 18:50:37 UTC

## Author
Michael Cupps

## Subject
Enterprise Diagnostics

## Content
Thiis weeks #spotlight. What is something that is hard, that others may not know about start ups. I answer in the video, but briefly. Picking a GTM channel and owning it, rather than trying to do them all.