# The 37 Percent Bet: | RISEUP AT WORK LLC

- Canonical URL: https://wefunder.com/feed/319345
- Entity ID: wefunder:feed_item:319345
- Published at: 2026-05-17 22:41:11 UTC
- Updated at: 2026-05-18 06:22:27 UTC

## Author
Dr. Deepak Bhootra

## Subject
RISEUP AT WORK

## Content
The conversation behind the numberI sat down with Michael Fauscette on the "Disambiguation Podcast" for an episode titled "AI is the biggest distraction in sales while the hard work is still human." It is one of the conversations that captures why we are building RISEUP@work the way we are.Michael is the Founder, CEO, and Chief Analyst at Arion Research and an advisor to G2. He was previously Chief Research Officer at G2 and led IDC's worldwide enterprise software application research practice for nearly a decade. He is a Thinkers360 Top Voice three years running (2023, 2024, 2025) and a Top 10 Thought Leader in Agentic AI, Generative AI, AI Infrastructure, AI Ethics, AI Governance, AI Orchestration, CRM, Product Management, and Design. When an analyst of that caliber spends an hour pressure-testing your thesis, the signal is worth sharing.What we coveredAI is now table stakes, not a feature. I told Michael that asking whether a professional should use AI today is like asking whether an accountant should use a calculator. If you carry a LinkedIn profile, AI has to be part of your DNA. The arithmetic on the workforce side is brutal: companies are not replacing the thousand they let go with another thousand. They are hiring fewer people from a higher rung. That shift is the deconstruction of a social contract that a generation thought it had.The scaffolding problem. Most career platforms focus on getting you hired. They do not focus on how you flourish once you are at the desk. College gives you a syllabus, a teaching assistant, prescribed books, and a cohort. The day you sit down at your first job, all of that scaffolding disappears. Two months in, the calls home change. Two years in, someone with a weaker resume gets the promotion you thought you earned. There is no operating system for what comes next.Why coaching has to be productized, not price-gated. I have personally coached 1,500 people. I know what good looks like. I also know that a Launch Stage professional does not have $2,000 lying around for a coaching package. So they end up taking advice from a friend who is in the same fog. RISEUP@work productizes the work and pairs it with the cohort and community that this stage of a career actually wants.The 37 percent number. A career has roughly five inflection points across thirty years. The right job at the right time. The right promotion. The right negotiation. The right exit. Get those five right and our modeling shows roughly 37 percent more lifetime net worth. That is the math behind a longitudinal product, longitudinal meaning a system that walks alongside a professional for years, not a one-time course or a one-off coaching engagement.The investor's daughter. A current investor told me his daughter is a sharp lawyer at a top firm and "does not need our services." I asked him to ask her one question: Where does she actually go for guidance? Online blogs? A friend at 10 pm? Everyone needs structure. Most just hide that they are looking for it.Why am I sharing this with youTwo reasons.First, social proof matters at this stage of the raise. Analysts like Michael do not host founders whose thesis they cannot defend.Second, the conversation is a clean articulation of the wedge we are building into: AI is reshaping work faster than the institutions that train people for it can adapt, and the population in the first decade of their careers is paying the price for that gap.RISEUP@work is the operating system for that population.How you can helpThe single highest-leverage thing you can do for RISEUP@work right now is a warm introduction to another investor who backs founder-led, AI-native consumer software. We are heads down on a July 2026 platform launch, and every quality intro shortens the path to it.If you are already in the round and want to increase your position ahead of launch, feel free to update your investment or reach me directly at deepak@riseupatwork.com.Thank you for your support, early investment, and interest.Dr. Deepak BhootraFounder and CEO RISEUP@work