# A Thought on Early Investments | The SMART Tire Company

- Canonical URL: https://wefunder.com/feed/307379
- Entity ID: wefunder:feed_item:307379
- Published at: 2026-04-24 02:00:00 UTC
- Updated at: 2026-04-24 02:31:54 UTC

## Author
Earl Cole

## Subject
The SMART Tire Company

## Content
(See the chart below.)These were some of the earliest investments in Uber. This well-known chart shows estimated early Uber investor returns around the company’s IPO in 2019 - roughly 10 years after its founding in 2009.At the time, it didn’t feel obvious.Uber was a disruptor to a legacy industry and system.There were risks. Doubts. Unknowns.That’s what “early” always looks like.We’re not saying we are Uber.We are saying this:The biggest outcomes rarely feel comfortable when you’re making the decision.This is the part where decisions get made.Do you step in early…or do you wait and watch?With 2 hours left, this is the final opportunity to invest at this stage.👉 https://wefunder.com/smarttire/investSome people will look back on this moment.The question is - on which side of it.Onward & upward,The SMART Team