# Flatout Founders Stacey & Mike Marsh Join VADE as Lead Investors | VADE Nutrition

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- Entity ID: wefunder:feed_item:306725
- Published at: 2026-04-23 16:00:38 UTC
- Updated at: 2026-04-23 16:02:26 UTC

## Author
Joe Johnson

## Subject
VADE Nutrition

## Content
A founder team that built a Michigan better-for-you food brand from product insight to national retail and a $92M strategic acquisition is now backing VADE's next chapter.Some investor updates are about capital.This one is about fit.I am excited to share that Stacey and Mike Marsh, the founders behind Flatout Flatbread, have joined VADE Nutrition as lead investors.For anyone who does not know their story, Stacey and Mike built Flatout from a Michigan food idea into a nationally distributed better-for-you CPG brand. What started around an Ann Arbor deli and a simple customer insight grew into a premium flatbread company sold across grocery, mass, club, and food-service channels. Flatout later partnered with growth investors North Castle Partners and Glencoe Capital, and in 2015 the company was acquired by T. Marzetti Company, a Lancaster Colony subsidiary, for approximately $92 million.That background matters to VADE because the Marshes have already lived the kind of founder journey we are working through now.Why This Is Such a Strong Fit- They know category creation. Flatout helped turn an overlooked flatbread format into a better-for-you food brand consumers could understand quickly. VADE is doing something similar in convenient nutrition with dissolvable packs that remove the scoop, tub, mess, and friction from supplements.- They understand retail reality. Winning in CPG is not just about having a great product. It is about packaging, education, repeat purchase, buyer confidence, margins, inventory, and staying operationally strong enough to support demand.- They have been through manufacturing scale. Flatout was not only a brand story. It was a production, quality, throughput, and operations story. That experience matters deeply as VADE rebuilds around stronger manufacturing and scalable growth.- They know what strategic outcomes require. The Marshes have seen how a CPG company becomes valuable to partners, investors, retailers, and ultimately strategic buyers.VADE was built around a simple insight: nutrition should be high-quality, portable, mess-free, and easy enough to fit into real life. Our dissolvable nutrition packs were created to make supplements as convenient as possible: toss, shake, and go.That idea has already shown real pull: $20M+ in revenue 1,523% three-year growth 8,000+ retail locations reached, including GNC, Hy-Vee, CVS, and more A Shark Tank deal with Mark Cuban and Alex Rodriguez Two-time Inc. 500 recognition Founder Joe Johnson named to Forbes 30 Under 30 500M+ social views and 8,000+ five-star reviews But VADE's next chapter is not just about proving that people want the product. We believe the demand has already been proven. The next chapter is about rebuilding the company in a stronger, more scalable way around manufacturing, inventory, product expansion, and the growth channels that can bring VADE back to customers at scale.That is exactly why Stacey and Mike are such meaningful lead investors for this moment.We have been building toward this moment carefully. Stacey and Mike joining as lead investors is a major signal of the kind of people we want around the table as we work to make VADE one of the defining convenience nutrition brands of this next era.Thank you for following along. More soon.