# One thing we got wrong was using CBD as a hero ingredient in our products, hoping that regulatory restrictions on the ingredient would be lifted. As the ingredient became more of a barrier than a selling point, we transitioned to other plant actives that maintained our efficacy but did not limit our distribution.  | All Better Co.

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- Entity ID: wefunder:feed_item:296285
- Published at: 2026-04-07 18:52:50 UTC
- Updated at: 2026-04-13 09:00:45 UTC

## Author
Merav Goldman

## Subject
All Better Co.

## Content
One thing we got wrong was using CBD as a hero ingredient in our products, hoping that regulatory restrictions on the ingredient would be lifted. As the ingredient became more of a barrier than a selling point, we transitioned to other plant actives that maintained our efficacy but did not limit our distribution.