# SPILL "What's The Tea" Landmark Research Report | SPILL

- Canonical URL: https://wefunder.com/feed/291450
- Entity ID: wefunder:feed_item:291450
- Published at: 2026-03-31 15:00:00 UTC
- Updated at: 2026-03-31 15:00:01 UTC

## Author
Alphonzo Terrell

## Subject
SPILL

## Content
Friends of SPILL,Proud to share we just published "What's The Tea," a first-of-its-kind research report we produced with Dr. Marcus Collins (University of Michigan, former McCann Chief Strategy Officer).The short version: 1.7M conversations, 200K unique words, 23K+ brand mentions — analyzed from inside a platform built by and for the community being studied. Every prior study of Black digital culture was done from the outside. This one wasn't.Why it matters beyond SPILL:It validates the audience intelligence layer we're building (codename: AUNTEA) proving our proprietary data can tell you how Black America feels about virtually any major topic or brandIt gives our enterprise partners (Netflix, Disney, Lionsgate, et al.) a research anchor for every deal conversationConfirmed coverage by Forbes BLK, Complex and Essence forthcomingIf you know a C Suite leader, builder, creator, or media executive who should see this, please forward the link below to them.Download here → WhatsTheTea.spill.comMore soon.Phonz