# Updates and highlights 2024-March 2026 | OMG! Pretzels

- Canonical URL: https://wefunder.com/feed/289980
- Entity ID: wefunder:feed_item:289980
- Published at: 2026-03-28 04:41:52 UTC
- Updated at: 2026-03-28 04:45:42 UTC

## Author
Stephanie Kriebel

## Subject
OMG! Pretzels

## Content
We've been super busy at OMG! Pretzels growing our brand and have many updates to share.Read on to find out more:2024: Industry Recognition, Pitch Success, & Digital EngagementJanuary – March 2024:Podcast Circuit: Stephanie kicks off the year sharing the mother-daughter founding story on the Celebrity Gourmet Podcast (Jan 10) and is featured on Culinary-TV and Celebrity Cake Studio in a segment titled "From Kitchen Concept to National Success."Awards: The brand’s culinary-inspired seasoning blends are officially named a "2024 U.S.A. Taste Champion" in a triple-blind judging panel.April – June 2024:Pitch Competition: Stephanie leads OMG! Pretzels to become a Semi-Finalist in the "SNAC Tank" pitch competition at SNX 2024 in Dallas, Texas.Trade Shows & Innovation: OMG! Pretzels exhibits at the Sweets & Snacks Expo, where the Lemon Pepper variety is named a finalist for "Most Innovative New Product." The brand also showcases its elevated packaging and flavors at the Summer Fancy Food Show in June.July – September 2024:Award Season: The Lemon Pepper variety wins its second major award of the year: the Salty Snacks Silver Award from CStoreDecisions.Press & Publications: The brand earns spots in Foodbevy, Perishable News, Deli Business, and a feature in the Sept/Oct issue of BevNET Magazine.October – December 2024:Social Media Campaign: OMG! Pretzels goes big for National Pretzel Month in October, pushing a highly successful "Buy One, Get One" promotion on all 3 oz purchases across their social channels.Holiday Content: On Instagram and Facebook, the brand leans into seasonal entertaining, sharing viral "Pretzeltastic Recipes" like Chocolate Caramel Covered Pretzels and Brie Pretzel Stacks with Lemon Pepper.Financial & Retail Milestones: The company launches in 4 major c-store chains and 3 airports, surpassing $500,000 in annual revenue for the first time with a 90% wholesale retention rate.End-of-Year Press: Featured as a top snack on NBC Boston, BuzzFeed, and Delish.2025: Major Retail Expansion, Pop Culture Crossovers, & Thought LeadershipJanuary – March 2025:The 7-Eleven Win: OMG! Pretzels is hand-selected out of hundreds of applicants for 7-Eleven’s 2025 "Brands With Heart" showcase.Scaling Up: The company adds over 100 new retailers in January alone, officially crossing the 1,000+ location mark across the United States.Cultural Moments: The pretzels make their way into the cultural zeitgeist with feature placements at Super Bowl LIX and 2025 New York Fashion Week.Spring Social Media: The brand pushes fresh spring content on social media, featuring light recipes and highlighting travel-friendly snacks for Spring Break (Vacationer and Travel by Entree features).April – August 2025:Pitch Competition: Stephanie competes in the 2025 Capital One/WBEC-East Pitch Competition in Philadelphia, securing the runner up spot and winning a $4500 grant to hire a Gen-Z team member for our social media.Industry Leadership: Stephanie represents the brand at the SNAXPO 25 Startups Hub and speaks on the IDDBA Series Podcast about "Building Resilience in a High-Pressure Food Industry."Media Blitz: OMG! Pretzels scores a hometown TV interview on FOX29 Philly Live (July 2). Commercial Baking also runs a major cover feature in August titled, "Ahead of the Curve…OMG! Pretzels on the cusp of a new era."Summer Socials: The brand's social accounts highlight summer entertaining with recipes like "Dirt Cake Cups" and "Key Lime Trifle" using Sweet & Salty pretzels as the base.September – December 2025:Pitch Competition: Stephanie’s compelling storytelling lands OMG! Pretzels a spot as a Semi-Finalist then a Finalist in the national 2025 WBENCPitch ACCELERATE Competition.Thought Leadership: Stephanie is featured in Enterprising Women Magazine (Sept 26).Travel Expansion: The brand expands its airport footprint, prominently featuring in the new "PHL Order Now" mobile platform at Philadelphia International Airport.Fall/Winter Social Campaigns: The blog and social feeds drive massive engagement with comforting, seasonal recipe pairings like Pumpkin Spice Dip, Roasted Butternut Squash Soup with Garlic Proutons, and Pear Crumble.Event Participation: Stephanie and the OMG! Events Team participate in the 3rd annual Conshohocken Winter Market and the Chester County Arts Association famous Christkindl Market in West Chester, selling out of product to a snack-loving crowd. Collaborations and Partnerships: OMG! Pretzels partners with Villanova University with activations at the home Men’s and Women’s Basketball games, offering samples and growing brand awareness.2026 (Year-to-Date): Local Activations, Strategic Crowdfunding & Scaling for the FutureJanuary - March 2026: Kicking Off the Year with Local and Business EventsPhilly Chocolate, Wine & Whiskey Festival (Jan 24, 2026): OMG! Pretzels set up shop at this major regional event in Oaks, PA, offering gourmet pretzel pairings to thousands of attendees and reinforcing the brand's local roots.Wine & Pretzels at Crossing Vineyards Winery (Jan 25, 2026): The brand partnered with Crossing Vineyards for an exclusive weekend tasting event. Guests were treated to an interactive experience pairing the winery's award-winning vintages with OMG! Pretzels’ artisanal nuggets, highlighting the snack's "Elegant Entertaining" appeal.Philadelphia Flower Show (Feb 27-Mar 8, 2026): OMG! Pretzels is a marketplace vendor at its first Philadelphia Flower Show, a world-renowned 10-day event put on by the Pennsylvania Horticultural Society, with over 200K attendees, growing our brand awareness through sampling and selling of our products. Stephanie records the first ever “Behind the Booth” series, featuring other small businesses found at the show (find the 4 episodes on any of our social media channels).Norristown Area Young Enterprising Women Forum (Mar 17, 2026): Stephanie chairs this inaugural event with Nichole Mitchell, College and Career Counselor, at Norristown Area High School, a program founded by the Enterprising Women Foundation for high school girls interested in the STEAM fields, entrepreneurship, and business leadership.Shark Tank (Mar 18, 2026): Stephanie takes a 3rd opportunity to pitch OMG! Pretzels at the Season 18 Open Casting Call in Philadelphia.Glenside St. Patty’s Day Parade (Mar 21, 2026): Stephanie brings OMG! Pretzels to sample and sell at this community event, well-attended from people all over the Philadelphia and surrounding areas. Drexel University Supplier Expo (Mar 25, 2026): An event to develop supplier relations, Stephanie hosts a table to share samples, tell the OMG! story and engage with attendees, with word spreading fast about our pretzels throughout the event.University of Pennsylvania Wharton School of Business CPG College Showcase (Mar 28, 2026): An exciting day of networking, sampling, and workshops, Stephanie represents OMG! Pretzels at this event, bringing our pretzels to GenZers and university staff. Stephanie also presents a workshop on Manufacturing & Co-Packing.January – February 2026: Social Media "Ways to Pretzel"New Year, Better Snacking: OMG! Pretzels kicked off the year on social media focusing on better-for-you pairings and active lifestyles. The brand shared a highly popular "5 Pretzel Trail Mix Ideas – No Bake Snack Mix Recipes" guide to keep their audience engaged with on-the-go snacking.Weekend Entertaining: Leaning into their entertaining pillar, the brand pushed fresh social content like their "Brunch Charcuterie Board" guide, showing fans how to assemble picture-perfect weekend spreads using Sweet & Salty and Lemon Pepper varieties.February – March 2026: Crowdfunding Launch & Massive Retail PushCrowdfunding Launch: To aggressively capitalize on momentum and fund massive inventory demands, Stephanie launched a community investment round on WeFunder, raising capital to support trade spend, marketing, and onboarding a second co-packer.The Big Picture: Entering Q2, the brand continues to rack up 5-star customer reviews—specifically for the Buffalo, Sweet & Salty, and Cheddar Jalapeño varieties. OMG! Pretzels is officially transitioning from a regional disruptor into a national staple in the $2.4 billion pretzel category.