# 14 hours left: What we'll do with what we raise now | Bunch Bikes

- Canonical URL: https://wefunder.com/feed/268253
- Entity ID: wefunder:feed_item:268253
- Published at: 2026-02-28 15:00:00 UTC
- Updated at: 2026-02-28 21:54:14 UTC

## Author
Lelac Almagor

## Subject
Bunch Bikes

## Content
TLDR: It's time for us to launch a serious marketing campaign - and reach a wider audience. With a major R&D sprint behind us and three landmark new releases on the way, we're ready to reach out to the millions of families across the US and Canada who are still buckling their kids into car seats and loading up the minivan in order to drive a mile and a half to school - and then idling for thirty minutes in the car line!If you live in Washington, DC or Davis, CA, you may feel like the cargo bike boom is already here. Every toddler birthday party features a row of parked cargo bikes (and probably a Bunch Bike!) But in the vast majority of North American neighborhoods, nobody has even seen a cargo bike. Most people are not aware yet that this lifestyle option exists.It's a little like ebikes or EVs ten years ago - ubiquitous in Brooklyn, NY, but brand new in Brooklyn, TX.The moment is right, right now, to start telling our story to a wider audience.In our "slow and steady" era, we relied almost exclusively on word of mouth, sponsoring local community events and bike buses and investing in our Bunch Squad families. We love seeing neighborhood hotspots emerge: One family gets a Bunch Bike, then their neighbors and preschool buddies follow suit and soon there's a whole BOBB (Bunch Of Bunch Bikes) in town!We'll always prioritize this community building work. It's integral to who we are. But it's time now to launch a wider marketing campaign and share the joy of family biking with the minivan moms and dads who are ready for a better way to get to preschool, the park, and the grocery store - and to be the first in their neighborhoods.This type of marketing takes money. We're blessed with an extraordinary supply of awesome, hilarious, engaging, real-life content from our enthusiastic Bunch community - "content creation" will never be a struggle for us. But we will need to pay to expose that content to a much wider audience, testing and iterating lots of approaches to learn what resonates with people who are new to the cargo bike concept. Thanks to our Bunch Squad program and our partnership with Pedego, the largest network of ebike rental shops, we'll be able to back up those ad dollars with opportunities to test ride our bikes in person.Once we learn what works - which messages bring in $3 or $4 in revenue for every $1 of ad spend - we can continue to invest that money in marketing, spinning up a flywheel that pays for itself as we continue to grow. But we will need significant capital up front to set that flywheel in motion.That's why we're asking you to invest now - or to re-up if you have already invested.You'll help us reach a wider audience, grow our market, spread the joy of family biking - and lead the way toward the cargo bike revolution.Our WeFunder closes at midnight EST tonight. We hope you'll snag your share of Bunch Bikes, Inc. - and share in our future growth and success!Still have questions? Text us at 940-536-0597, we'll get back to you as quickly as we can! Our office is closed today, but we'll be keeping a close eye on communications. We'll be glad to connect and share more about our next steps, how community investment works or anything else you'd like to find out!