# GLO Bar Formulation | GLO Health Foods

- Canonical URL: https://wefunder.com/feed/262626
- Entity ID: wefunder:feed_item:262626
- Published at: 2026-02-19 18:12:52 UTC
- Updated at: 2026-02-19 18:13:11 UTC

## Author
Rick Bassman

## Subject
GLO Health Foods

## Content
Creating a truly great protein bar is never a solo effort. It requires world-class expertise, disciplined process, and partners who have already built category-defining brands.That’s why we’ve partnered with The Helmsman Group — the industry leader behind CPG mega success stories including Stars & Honey, Simple Mills, and Magic Spoon. Helmsman has supported brands that have generated more than $2 billion in retail sales, guiding everything from formulation and ingredient sourcing to commercialization and manufacturing scale.This isn’t just a consulting relationship.Helmsman CEO Mark Haas is so bullish on GLO that he has personally joined our advisory board. In an unprecedented move — the first in Helmsman’s history — he has offered his firm’s services to GLO at cost. That decision alone signals a deep conviction in what we are building.From taste testing and macro optimization to ingredient integrity and scalable manufacturing, every detail of the GLO Bar is being engineered with intention and elite-level expertise. We are not guessing. We are building with the same caliber of support that has launched some of the most successful modern brands in the natural foods category.This partnership gives GLO a meaningful structural advantage as we move from formulation to commercialization — and reinforces our commitment to building not just another bar, but the healthiest bar on the planet.