# 🚨 Big News: Two Sustainability Powerhouses Join Nude Foods Market | Nude Foods Market

- Canonical URL: https://wefunder.com/feed/241772
- Entity ID: wefunder:feed_item:241772
- Published at: 2026-01-14 21:29:30 UTC
- Updated at: 2026-01-14 22:41:52 UTC

## Author
Verity Noble

## Subject
Nude Foods Market

## Content
We’re incredibly excited to share a major milestone with our investor community.Jeffrey Hollender (Cofounder & former CEO of Seventh Generation) and Eric Smith (Founder of Keystone Tower Systems) have officially joined Nude Foods Market’s Advisory Board - and we’re currently finalizing insurance and contracts for both of them to step onto our formal Board of Directors.Why this matters (a lot):Jeffrey Hollender is one of the original pioneers of the sustainable consumer movement. As the founder of Seventh Generation, he helped build one of the most trusted mission-driven CPG brands in the world, proving that values-led businesses can scale, compete, and win. His work has influenced generations of founders, retailers, and policymakers - and directly shaped the modern sustainability movement.Jeffrey brings deep expertise in: Scaling mission-driven consumer brands Authentic sustainability (not greenwashing) Governance, culture, and long-term impact Eric Smith founded Keystone Tower Systems, a company that he grew from concept to large scale manufacturing of wind turbine towers. Keystone became a key supplier to GE and was acquired by NOV. Eric is a seasoned operator who understands how to build durable systems, strong teams, and scalable infrastructure - all while navigating rapid growth.Eric brings: Proven experience scaling and exiting a large industrial business Deep operational and financial discipline Strategic insight into building companies that last What this means for Nude Foods MarketHaving Jeffrey and Eric actively advising, and soon formally governing, Nude Foods Market is a huge vote of confidence in our model and our mission.It means: Stronger governance as we scale World-class mentorship from founders who’ve actually done it Sharper strategy around growth, unit economics, and long-term impact Increased credibility as we build the most sustainable grocery business on the planet We’re building something bold: a grocery system that eliminates single-use plastic, supports local and regenerative producers, and proves sustainability can win at scale. Having leaders of this caliber alongside us materially increases our chances of success.Thank you for being part of this journey. We’ll share another update as soon as Jeffrey and Eric are officially seated on the board - but we couldn’t wait to share this exciting step forward with you.