# Happy Holidays, Wild Rye 2025 wrap: | Wild Rye

- Canonical URL: https://wefunder.com/feed/235264
- Entity ID: wefunder:feed_item:235264
- Published at: 2025-12-23 16:54:04 UTC
- Updated at: 2025-12-29 19:57:05 UTC

## Author
Cassie Abel

## Subject
Wild Rye

## Content
As we head into 2026, it feels big. Wild Rye is entering its 10th year as a brand, a milestone only ~2% of apparel companies ever reach. What started as a side hustle and a big dream has grown into something real and enduring because of this community. Your belief, support, and willingness to show up has made that possible.Real talk: 2025 tested us. We navigated supply chain disruptions, tariff pressure, and meaningful internal change. We made hard decisions to protect the long-term health of the business and chose discipline over shortcuts. That focus paid off.We’re closing the year strong: We successfully launched our first technical snow outerwear collection (against all odds), expanding Wild Rye into higher-performance product, increasing AOV, and balancing seasonal revenue. Black Friday / Cyber Monday revenue more than doubled year over year, up 109% vs. 2024, and significantly exceeded our goal. We hit our full December revenue target by December 16, with half the month still to go. The mix shift driven by outerwear strengthened our revenue profile and unit economics heading into 2026. Beyond the numbers, we celebrated meaningful brand moments. We launched Wild Rye x SMITH. Women-Led Wednesday entered its eighth year with record engagement. Our pro and ambassador community grew with an inspiring group of athletes and leaders. And through Wefunder, hundreds of you chose not just to invest, but to actively help shape Wild Rye’s future.To everyone who chose to invest in Wild Rye over the last six months, thank you. Your belief in this brand at a pivotal moment helped us weather real challenges and continue building forward. That support gave us the flexibility to stay focused, make smart decisions, and keep momentum when it mattered most. Because of you, we didn’t just get through the year, we came out the other side stronger, more resilient, and yes, a little bigger.As we enter our 10th year, we’re clear-eyed and focused. In 2026, we’ll continue to strengthen our snow category, expand thoughtfully into adjacent product lines, invest deeply in community, and build the foundation required to scale responsibly, all while centering every decision around our customer.A more formal year-end investor update will come in early 2026. For now, thank you for riding with us, believing early, and helping build something that lasts.Here’s to a strong finish and the next decade of playing wild.With gratitude,CassieFounder & CEO, Wild Rye