# Cheers to 2025🥂 | Lillian Augusta Beauty

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- Entity ID: wefunder:feed_item:228584
- Published at: 2025-12-08 04:09:32 UTC
- Updated at: 2025-12-12 01:20:55 UTC

## Author
Jannice Newson

## Subject
Lillian Augusta

## Content
See our greatest wins this eventful year, thanks to YOU!FebruaryConsumer Reports released a study on questionable ingredients in the top ten synthetic hair brands, further validating the need for better false hair products in the market.MarchIn March, we went viral. From one single post, LABSold out overnight and accumulated $30,000 of waitlist ordersGrew from 2,000 followers to 53,000 followers across Instagram and TiktokAprilESSENCE Girls United featured LAB as one of the top alternatives to synthetic braiding hair.Let's go back in time 🕰️ In 2021, ESSENCE funded LAB with a $10,000 grant to continue research and development on plant-based hair.June & JulyMultiple summer events, includingPop up at Silverroom in Chicago, ILWNBA Chicago Sky at Barbie Game vendor and on court spotlight brandPop-up at Beards and Bellas in Evanston, ILSeptemberFounder Jannice elected as new board member at the Delta Institute, a nonprofit solving complex environmental challenges throughout the Midwest.Let's go back in time 🕰️ In 2019, the Delta Institute funded LAB with $5,000, the first grant LAB received to begin building hair without harm®.OctoberLAB approved for investment from the Illinois INVENT Fund, a fund dedicated to supporting Illinois businesses growing specific industries in the state.NovemberWe relaunched our website with an easier to navigate format, more information on the brand and product, and a bundle calculator for those looking to try our products but uncertain of how many units to purchase.November also came with a review from esteemed actress Janet Hubert, known for roles in Fresh Prince of Bel Air (Aunt Viv), The Bernie Mac Show (Leora) and One Life to Live (Lisa).Stay tuned. We have BIG plans for 2026.