# Spring/Summer 2026 Launch | Wild Rye

- Canonical URL: https://wefunder.com/feed/184438
- Entity ID: wefunder:feed_item:184438
- Published at: 2026-03-04 22:34:44 UTC
- Updated at: 2026-03-05 07:27:31 UTC

## Author
Cassie Abel

## Subject
Wild Rye

## Content
As we inch closer to Wild Rye’s 10th birthday this August, tomorrow we launch our 11th Spring collection. It still blows my mind that we’re approaching a full decade of Wild Rye, a milestone only 2% of apparel brands ever reach.What started as a scrappy idea to make better gear for women in the mountains has grown into a community of thousands of riders, skiers, and adventurers who show up season after season ready to move their bodies and live fully outside.And if the last year has taught us anything, it’s that those moments matter.2025 was a challenging year for small businesses (and for conscious humans in general). Supply chains, tariffs, the broader economy… none of it has been particularly easy terrain. And while 2026 hasn’t exactly started quietly, Wild Rye is up 83% year to date compared to the same period last year.We are doubling down on the reason Wild Rye exists in the first place: helping women get outside and reconnect with the things that make them feel alive.Which is exactly what inspired this season’s theme:Find Your WildNot in one place. Not in one way. But in the moments that remind you you’re alive. In big leaps, or simply following your curiosity wherever it leads.Wild is not a destination. It is a decision.And that is the gear we make. For the days you trust yourself, say yes to the adventure, and go.Our Spring collection is quietly live on the site today if you want a first look, and it officially launches to the public tomorrow.As always, thank you for being part of this journey. Nearly a decade in, we are still scrappy, still stubbornly optimistic, and more excited than ever about what we are building together.