# You're Invited:Investing & Wefunder Webinar | Wild Rye

- Canonical URL: https://wefunder.com/feed/183529
- Entity ID: wefunder:feed_item:183529
- Published at: 2025-07-08 14:54:42 UTC
- Updated at: 2025-07-17 14:13:33 UTC

## Author
Maro LaBlance

## Subject
Wild Rye

## Content
When: July 22nd, 12pm MSTREGISTER HEREJoin Wild Rye founder Cassie Abel and lead investor Mel Strong for a candid conversation about community investing, scaling brands, and why Wild Rye chose this unconventional—but deeply aligned—path to raise capital.Cassie is the founder and CEO of Wild Rye, a Certified B Corp dedicated to creating technical, beautifully designed apparel for women in the outdoors. She’s building a brand that’s rewriting the rules of the outdoor industry—with community at its core.Mel Strong is a managing partner at Next Ventures and one of Wild Rye’s earliest believers. A former Nike executive turned investor, Mel brings deep experience in health, wellness, and mission-driven brands—and she knows exactly what it takes to grow a business with purpose.Whether you’ve already invested, are on the fence, or are simply curious about what it means to become a part-owner of a brand you love, this webinar will give you a behind-the-scenes look at why this raise matters—and how you can be part of it.Bring your questions. Bring your curiosity. And bring your belief in building something different.REGISTER HERE.Have any burning questions you'd like Cassie and Mel to address? Leave them in the comments below.