# Prescriber Growth | JOGO Health

- Canonical URL: https://wefunder.com/feed/178616
- Entity ID: wefunder:feed_item:178616
- Published at: 2025-01-06 23:58:06 UTC
- Updated at: 2025-07-15 11:17:57 UTC

## Author
Siva Nadarajah

## Subject
JOGO Health

## Content
I worked in pharma as a CRM Sales Engineer for almost 20 years before JOGO Health , gaining insights into some of the best practices for launching more than 50 brands, including Botox and Viagra.If you've ever worked on a pharma brand launch, you’ll recognize the term "new prescribers." It’s the single most important metric to determine whether your product is being embraced by physicians.Without physician adoption, your brand dies—no matter how good it may be.We launched JOGO in 2021, even before securing reimbursement, with just two KOLs willing to try this new concept called "digital therapeutics."Fast forward to 2025: we’ve reached nearly 560 KOLs, including some of the world’s best from institutions like the Mayo Clinic and the Mount Sinai Health System, who are now prescribing JOGO.Digital therapeutics follow the same path as prescription drugs, with the reimbursement pathway being the key difference.Kudos to our team!!