# LookyLOO: The Business Model | LookyLOO 

- Canonical URL: https://wefunder.com/feed/178311
- Entity ID: wefunder:feed_item:178311
- Published at: 2024-12-19 13:50:57 UTC
- Updated at: 2025-07-09 03:41:18 UTC

## Author
Edmond Dilworth

## Subject
LookyLOO 

## Content
This week, we’ve received several requests for an overview of LookyLOO’s market size, business model, and growth projections.Market SizeThe Total Addressable Market (TAM) for LookyLOO is anchored by the 30 million people who move annually in the U.S. However, our reach extends beyond this number to include those planning to move in the near future, creating a larger opportunity.Revenue StreamsLookyLOO generates revenue across three stages of the moving journey:Exploration Stage:We partner with cities, regions, and states looking to attract new residents or businesses—a $22 billion industry. Revenue comes from partnerships with Economic Development and Destination Management Organizations to promote their locations and generate leads.Decision Stage:At this stage, we connect with realtors, mortgage brokers, and others involved in home buying or renting. This $220 billion market is our most reliable revenue stream, with partners paying for leads.Transition Stage:Here, we target businesses offering moving services, utilities, retail, and more—an $80 billion industry. Like earlier stages, revenue comes from delivering leads to partners.Total OpportunityCombined, these markets represent over $300 billion. Even capturing just 1% of this market equates to $30 million in annual revenue.Growth ProjectionsYear 1: $250k revenue (achieved)Year 2: $1M projected revenueYear 3: $3M–$5M projected revenueAn acceleration in the real estate market, driven by lower interest rates, could further boost this pace.We’re excited about LookyLOO’s future as we help people find cities that match their lifestyle and economic goals. If you’ve already invested, thank you! If not, visit our Wefunder page and join us on this journey as we bring the raise to a close this week. Thanks for listening. Ed DilworthCEO/LookyLOO