# FTF update November 20th 2024 | From the Farm

- Canonical URL: https://wefunder.com/feed/177626
- Entity ID: wefunder:feed_item:177626
- Published at: 2024-11-20 18:23:14 UTC
- Updated at: 2025-07-15 11:36:53 UTC

## Author
AJ Richards

## Subject
From the Farm

## Content
Hello everyone,We are happy to share our progress at From The Farm. Thanks to your incredible support, we’ve raised nearly $200,000, with 75% coming directly from our community. This success proves the power of our mission and your belief in what we’re building.Now, we’re shifting focus to launch in Phoenix, Arizona—a key market with a high population and strong demand for health-conscious, quality food. This move has the potential to strengthen the entire Rocky Mountain West supply chain, connecting regional producers to consumers in one of the country’s biggest food deserts.To amplify our impact, we’re tapping into the CrossFit community. With Brooke Ence and I both having extensive CrossFit experience, we understand how to connect with this health-focused group, who already value nutrient-dense, high-quality food. CrossFitters don’t just eat for convenience; they eat to fuel their bodies, making From The Farm a natural fit.Additionally, I live in Phoenix for 12 years and launched the first CrossFit gym in Mesa Arizona as well as founded a sports entertainment company for the CrossFit space called Rush Club. Rush Club was the largest, most attended functional fitness event in Phoenix at the time and broadcast live to more than 250,000 people. (The Photo above is of Brooke Ence competing in the CrossFit games and myself on stage with some of our events champion athletes. We’re also keeping our crowdfunding campaign open as an evergreen opportunity until we we decide to close it down. One of the benefits of raising capital on WeFunder is our ability to accept rolling disbursements that allow us to deploy the capital as investments are made. This ensures anyone who believes in our mission can join us. To boost visibility, we’ve partnered with a PR agency to grow our reach nationally while we focus efforts in Phoenix. After establishing success there, we’ll expand to the next metro with strong producer networks.Thank you for standing with us. Your support fuels everything we’re building, and we can’t wait to share what’s next!