# Weekly Update 10/30/24 | From the Farm

- Canonical URL: https://wefunder.com/feed/177104
- Entity ID: wefunder:feed_item:177104
- Published at: 2024-10-31 03:55:18 UTC
- Updated at: 2025-10-01 17:48:32 UTC

## Author
AJ Richards

## Subject
From the Farm

## Content
Weekly Investor UpdateWhats up everybody!This past week was a strong one for From The Farm, and we’re excited to share what’s happening. We’ve had three new farm submissions from Idaho, Michigan, and Utah (our Utah farmer is prepped to ship out to California). They’re all getting their stores set up, and it’s great to see new farmers jumping on board and expanding our reach. We currently have 53 farms across the country actively selling on From The Farm and another 180 total at some stage of store set up.Customer GrowthOur customer base is growing consistently, and we’re continually improving the customer experience. With over 135 customers already on board, we’re seeing solid engagement and are excited to build on this momentum.Public Relations ExpansionWe’ve brought on a PR team to help expand our reach, connecting with both local and national news outlets to spread the word about our mission. With increasing awareness around "Making America Healthy Again," people are waking up to the toxicity and fragility of our current food system. From The Farm is what people can do with that information, and our PR team is dedicated to amplifying that message.Software UpdatesWe’ve rolled out several updates to our native SaaS platform, including new features and ensuring a smoother experience for both farmers and customers. Continuous improvement is key for us, and we’re committed to making the platform as user-friendly and efficient as possible.Funding UpdateThanks to your support, we’ve added another $20,000 to our campaign this week! A sincere thank you to all of our new and existing investors. Every dollar counts toward building a food system that keeps farmers and families front and center.Phoenix Rollout StrategyWe kicked off planning for the Phoenix rollout this week, putting a strong focus on educating the community about the From The Farm mission and what it brings to the table. With solid farmer partnerships across the Rocky Mountain West and a handful of Arizona-based farms, we’re positioned to give Phoenix customers access to fresh, high-quality, nutrient-dense food with fewer food miles.And we’re starting with a group we know well: the CrossFit community. Co-founder and VP Brooke Ence, a past CrossFit Games competitor with a huge presence in the fitness world, brings major credibility to the cause. Founder and CEO AJ Richards, has a long-standing connection there as well—I ran one of Mesa's first official CrossFit gym's and founded Rush Club, which resonated deeply in the Phoenix CrossFit community. We’re making sure every investment dollar is maximized, especially as we’re ramping up. Changing buying habits takes time, so we’re starting with folks who already value top-tier, nutrient-rich food and see it as an investment.A Heartfelt Thank YouTo all of you who’ve invested so far—thank you. We’re grateful for every single one of you who believes in this mission. Together, we’re on our way to building a stronger, local food system that prioritizes people, not just profits.Stay tuned. More to come!With appreciation,AJ Richards, Brooke Ence and the From The Farm Team