# Atoria's x ReGrained Naan Launches More Broadly | ReGrained

- Canonical URL: https://wefunder.com/feed/175263
- Entity ID: wefunder:feed_item:175263
- Published at: 2024-08-15 18:32:59 UTC
- Updated at: 2025-07-17 10:54:58 UTC

## Author
Dan Kurzrock

## Subject
ReGrained

## Content
Upcycled Foods, Inc. (UP, Inc.) is thrilled to announce the launch of Mini Upcycled Multigrain Naan from Atoria’s Family Bakery. Designed from scratch and inspired by family recipes of the company founder’s grandmother and namesake, Atoria, the innovative and award-winning naan taps into consumers’ demand for delicious, nutritious, and sustainable food options.Last year, Atoria’s was a winner in the Upcycled Challenge sponsored by Misfits Market and Upcycled Food Association (UFA), in partnership with Valor Equity Partners. Launched exclusively at Misfits Market in December, the Mini Upcycled Multigrain Naan is made with 18% ReGrained SuperGrain+®, UP, Inc.’s flagship ingredient, and is Upcycled Certified™ by the UFA. ReGrained SuperGrain+® contributes unique flavor depth, naturally fortified nutritional attributes, and an authentic sustainability story. This naan is perfect for pizzas, folders, dipping, croutons, and more! They are now available for purchase from the Atoria's Family Bakery website.“We are proud to partner with the team at Atoria’s Family Bakery to collaborate on new upcycled products that honor family tradition, a commitment to simple ingredients, and modern-day sustainability expectations of customers,” says Dan Kurzrock, Founder & CEO of UP, Inc. “Our Upcycled Food Lab is a hotbed of ingredient and product innovation—from incubation to launch—for brand partners like Atoria’s. We’re also collaborating with manufacturers to develop upcycled solutions from their production by-products, valorizing food waste and creating a potential revenue stream.” For more information about our Upcycled Food Lab or to discuss potential R&D collaborations, please reach out to us here! For more information about Atoria’s Family Bakery, please contact Isabel Keup, Marketing Brand Manager at isabel@atorias.com.