# ServeScape '23 recap | ServeScape

- Canonical URL: https://wefunder.com/feed/171941
- Entity ID: wefunder:feed_item:171941
- Published at: 2024-03-26 10:55:13 UTC
- Updated at: 2025-07-09 03:24:40 UTC

## Author
Mario Cambardella

## Subject
ServeScape

## Content
A SaaS enabled three-sided geo-marketplace, ServeScape syncs local horticultural growers, landscape designers, and installation professionals to deliver a disruptively delightful way to accomplish your next landscape project.🎙️ AnnouncementsLots of newcomers to ServeScape's Monthly Field Notes. Welcome! Quick rundown of the monthly updates: Announcements > My Thoughts aka "On the Boards > Quarterly Product Tracker > KPIs > Asks > Community & Culture > Reviews🌳 Feeling like a 90s' Chuck Norris right now. Part One of the Seed Round is karate chopped. We are $0k away from our goal of $850k! Part Two, $650k, is now in session. Total goal is $1.5M. We have strong interest to cover $350k. We are targeting one more capital partner in the ballpark of $250-350k with a strong focus on marketplace dynamics.🌳 Scapify nabs 3 new accounts with 2 more very close to signing. Three tradeshows in the span of three weeks rendered the positive response we were hoping for.🌳 Plant Nerd Podcast got to 100+ subscribers in first few weeks. Give it a watch or share with the plant nerd in the family. (Everyone one has one.)🌳 New Contest: "Get Served"! Win a $10k landscape makeover! Nominate for ServeScape's "Get Served" Landscape Makeover Contest.Do you know a yard that's yearning for a makeover? A garden that's waiting for its moment of glory? Or maybe a community space that could use a touch of green magic? If so, it's your chance to make a difference! Welcome to ServeScape's "Get Served" Landscape Makeover Contest, where your nomination can turn a landscape dream into a stunning reality. ENTER NOW🌿 On The Boards(Post Seed Investment, revealing strategy on this monthly update will be on constrained to concepts and theories. Tactical maneuvers will be disclosed to advisors and board members exclusively.)Every founder must feel this too. Investment checks hit the bank account and its 50% exciting, 50% scary (maybe "daunting" is a better word), 50% unbelievable. Yes, the math doesn't make sense. Think it more of a Venn diagram. But the bigger point - It's a deep responsibility to f'king kick some a$$. Let's break it down.Exciting + Daunting = Exploration. Entrepreneurs are explorers of economic systems and new methodologies. Ask a seasoned hiker will they bag the peak they are on mission to accomplish and they will tell you that anything can happen but they are well prepared for most everything to prevent them from doing so. The unknown is so fun for some. Gotta be born to run. (Tip my cap to the Boss). Founders (or anyone for that matter) can not predict the future but we can prepare. Further reading: Why did the Boy Scouts choose, "Be Prepared" as the motto.Unbelievable + Exciting = Lucky. I've read it's around 1% of founders get this far. Gosh, I feel lucky. Most founders get one maybe two shots on goal. Channeling: One, two, three, Triple deke.Daunting + Unbelievable = Anxiety. Here's where "you don't know, what you don't know" comes in. Anxiety in spades. There is a steady supply of Tums around the office. Anxiety is a powerful drug that either fuels or cages. I've found copious reading and connectivity with community via Everything Marketplaces, ECommerce Fuel, my founder-friends, and advisors helps most with this condition. The supportive community around you tip the scale to enable anxiety to become more of a super power than kryptonite.Exciting + Daunting + Unbelievable = Here and now boys, here and now.(Ref: Huxley and Yasmin Jayathirta's notes.)Did a quick Dall-E image. May clean up the text later🖥 Product1st Quarter of 2024 InitiativesGTM of New MarketsInput: Implement GTM playbook. $35k advertising budget in each market.Radio - Working with NPR affiliates. ROAS impossible to track.Postcards - Everydoor Direct, target 4x ROAS6am - digital news aggregator. 2.5x ROASMeta - target 3x ROASGoogle / Bing - target 5x ROASOutput: $100k in each market by April 1st. $300k for the yearOutcome: we'll see!Jan: Still building the team to execute. Excited to welcome; Lauren Peacock to the media team.Affiliate Program LaunchInput: 10 HoAs, 10 Influencers, 5 Parks, 5 Community Orgs.Team:Output: $100k in each market by April 1st.Outcome: Jan: Still building the team to execute. Offer letters are out.SS 3.0 Brand refresh & user experience toward 1% conversion rateInput: built a new team of Ron Lewis & Lindsay Britt to reach thisOutput: New site launches March 1st.Outcome: See cuts below📈 KPIsServeScape:December: $84,579 (+176% YoY)Retail Sales TTM: $1,988,456 (+83%) Scapify TTM: $125,000 (deposits for new accounts will hit in Feb)Total TMM: $2,113,456Average Days to deliver: 4 days (+0 MoM)Designers: 18 (+1)Design Orders: 18 (+0) Contractors: 110 (+2)Digital Products: 5350 (+100)Monthly Sessions: 39,233 (+67% YoY) Returning Customer Rate (RCR): 48.18% (+6%) Average Order Value (AOV): $676.19 (+158%)Conversation Rate (ConR): .28% (-16%)New Product Orders:Vision Concept: 6 (+3 MoM)1-Click Installations: 4 (-6)1-Click Installation Rev: $9,600Scapify:Brand Accounts: 10 (+3 MoM)Brand ARR: $180,000Master Gardener.ai Accounts: 4 (+1 MoM)Master Gardener.ai ARR: $4,000Scapify Update - One of the interesting and unique aspects of this live plant aka "Grower" industry is the exclusivity / inclusivity dynamic. Last year was the first time we presented at the Winter tradeshows. And the first time you do something its tough to gauge the reception. Everyone is kind which makes even tougher to tell.Well, what we know now is that it takes a second trade show to see the warmer side of many of our customer-targets. You see, the industry is not fond of outsiders. They have seen flashy software companies come and go. They don't want to invest their time and energy on something or someone without reciprocity. What was a "exclusive" community is now becoming more "inclusive" to Scapify as we: 1) Work with pinnacle and most-respected brands like Prides Corner and Moon's Tree Farm. 2) We keep showing up. At both the trade-shows and community happy hours and dinners.New Suite of KPI Tools. Very excited to present my new executive dashboard. Our amazing Director of Ops, Katie Scott, just completed a dashboard for me and working on one for all. Every employee will have a custom dashboard of 7 metrics. (I wanted a 'back of the baseball card' for each person at ServeScape including myself). All these numbers are sync'd so I'll have a real time view of all-sides of the MP and both sales and ops.🙏 AsksWe are looking for one more capital partner in the ballpark of $250-350k. We are focused on meeting marketplace-centric follow-along investors. Please share this newsletter with them or make an introduction.We are looking for 1099/contract help with routing, logistics and fleet management. Please share any LinkedIn profiles. In addition we have room for internships. Please put the word out to your networks.Huge thank you to all the previous noteholders for participating in this round! 93% of previous noteholders are furthering their commitment with ServeScape and we couldn't be more excited to be on this journey with you.Keep going and growing,🌿 MarioMario@ServeScape.com706-461-0029ServeScape.com🌻 Community & Culture🌳 Scape of the South issue 2 release! I think we are finding our story-form brand/template!Last week we presented ServeScape for the first time to commercial clients at the Urban Ag Council's one-day tradeshow.Reviews ⭐⭐⭐⭐⭐Please share feedback, opportunities, and comments with me: Mario@ServeScape.com