# Genius Juice Ceasing Operations and Shutting Down Effective March 1st, 2024 | Genius Juice

- Canonical URL: https://wefunder.com/feed/171008
- Entity ID: wefunder:feed_item:171008
- Published at: 2024-02-22 15:00:06 UTC
- Updated at: 2025-07-17 18:46:19 UTC

## Author
Alex Bayer

## Subject
Genius Juice

## Content
To All Genius Juice Wefunder Investors,Effective March 1st, 2024 Genius Juice LLC will cease operations and shut down the entity.The primary contributors were firstly the company being insolvent and lack of funds. In addition, cost increases/extreme inflation starting in 2022 and carrying into 2023 on all raw materials and packaging and a large increase in freight both domestically and internationally was a major contributor. An example is container freighting from Asia to the US increased from $3,000 to over $20,000 for 12-15 months. This ultimately hurt our margins and cash flow.Another large factor was increased competition with larger brands coming out with their own version of our well known coconut smoothies at a lower cost which caused us to lose distribution and as a result, revenues declined.Regarding our assets, there is little to nothing to liquidate. There is a small amount of inventory and raw materials, and anything we manage to sell or offload, funds will first go to the creditors/suppliers we owe money to, and there won’t be any funds available to distribute to note holders, shareholders or any managing members of the company.I started Genius Juice over 10 years ago back in January of 2014. I sacrificed many years and thousands of hours and worked incredibly hard to build Genius Juice into a national brand. I also personally put in hundreds of thousands of dollars into this brand as well as a close family member, who infused several hundred thousand into this business.Although we struggled and faced many challenges in recent years, we are proud on how far we came and what we achieved. Our brand aired on ’Shark Tank’ in 2020 to 4 million people, we achieved over $7M in lifetime sales, and at our high point, was distributed in nearly 3,500 locations including Whole Foods nationally, Sprouts nationally, Albertson’s, Target and Costco.We also released a new line of Genius Wellness Shots to try to turn things around in 2023, and although we saw traction and repeat purchases, unfortunately due to lack of funds and severe production challenges, we were not able to properly market the product and survive.I lastly wanted to thank every single shareholder/note-holder/investor and all the advisors/board members through the years for believing in the brand and product, and believing in me as an entrepreneur. We were able to overcome many challenges and rise above for years, but the recent challenges were far too large for us to overcome.I am available by email with any questions: alex@geniusjuice.comThank you,-Alex Bayer