# CocoLove is here to stay! 🥥❤️🤙🏼 | CocoTaps

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- Published at: 2024-03-15 06:58:36 UTC
- Updated at: 2025-07-18 01:26:51 UTC

## Author
Vincent Zaldivar

## Subject
CocoTaps

## Content
Aloha CocoTaps Shareholders,I hope that you are having a wonderful 2024. Our team is very excited about the amazing growth and momentum that we have generated, and for what is in store in 2024.Since launching CocoLove Coconut Water in May of this year, we have received serious recognition among retailers, key distributors, and brokers both regionally and nationally.This excitement and energy will be our springboard into 2024. This will also be the inflection point for the company and another exciting year for the brand story. The coconut water industry is currently a 3-billion-dollar industry and growing rapidly at a 10.77% expected to be over $4-$5 billion by 2028 our inflection point is to capture 3- 5% of the market cap. The space for CocoLove to exist and thrive is to get 33% of the market over time and eventually carry over to the international markets. Looking forward into 2024 and beyond, CocoLove is poised to meet the potential demand of both convenience stores and grocery stores as well as large, key retailers like Walmart, Sprouts, and Publix. What’s more is the fast casual chains such as our strategic partnership with Fifth Avenue Restaurant Group, who has distribution to every food court on the Las Vegas Strip.Collectively, their group is selling over 150 cases per week with an average cost of $8.50 per can. This is extremely promising data for our expansion plans into all resort and cruise ship industries. We have also been onboarded by large regional and national distributors such as Core Mark, PFG, Vistar, and Sysco. We are in discussions with Johnson Brothers to build an exclusive partnership for CocoLove and CocoLove Gold in the Hawaiian Islands and in the other 28 states that they cover. CocoLove Gold is our newest RTD SKU coming out in Q4 of 2024. It’s the healthy version of a cocktail in a can tequila and CocoLove creates an amazing drink that will fit into the healthy conscious crowds.Las Vegas territory now has is now servicing 191 Terrible Herbst convenience stores and the Green Valley Grocery chain of 78 stores, as well as multiple independent restaurants, to the tune of 500 locations.We are seeing some amazing sales numbers in the resort verticals in Aria, Wynn, MGM Resorts, and the new Fontainebleau resort and casino, just to name a few.We are working on price negotiations for a co-brand CocoLove opportunity with a 10,000-location franchise in our sales funnel that could lead to selling over 1,600-4,000 cases a day. Once this deal is finalized, we will be in position to massively grow and scale our revenues 10x and have the potential to distribute shareholder dividends way ahead of schedule.Royal Caribbean International just placed its first order of 2,000 cases for its 26-ship fleet and their private island CocoCay. This is an impactful opening order from one of the largest fleets of cruise ships in the world. We are honored that Royal Caribbean has foregone their relationship with Vita Coco and has chosen CocoLove. This validates our last mover advantage, in which we will start acquiring customers that are looking for a better-tasting coconut water. We see this developing into a multimillion-dollar annual customer and will lead us into other cruise ship organizations.Additional Markets:We have soft launched in a few additional markets that are all showing tremendous traction, even with an early cold front in Dallas that is proving Texas will be an amazing opportunity for CocoLove. Dallas, Texas, Southern California, Hawaii, Bakersfield, and Florida are all beginning to show some solid organic growth velocity.In April, Puerto Rico will begin its distribution for CocoLove and increase marketing programs of the branded tapped coconuts.One of the key drivers to CocoTaps financial profitability in 2024 is the disciplined approach to our costing basis and our low overhead strategy. In 2024, we will be able to achieve a per can cost of $0.61 for CocoLove. This allows us to achieve better than a 71% margin at wholesale, when sold with an average price of $2.08-$2.50 per can, with aretail targeted price of $3.99 at Direct-to-Consumer prices. With sales at a $3.99 retail price, it will allow us to generate an 84% margin. Our ability to achieve this level of margin in the initial year is a huge competitive advantage.New Formulas:We are in the process of preparing all formulations and a first run of 40,000 cans of a new tequila joint venture RTD called Coco Love Gold (CLG). CLG is receiving significant customer interest and we anticipate CLG to create solid additional revenue and distribution opportunities in 2024.In addition to CLG, we also formed a JV agreement with Status Wines to create another RTD alcohol line called Coco Mimosas. Our partners at Status have commitments in place with Delta Airlines, sports arenas, and we will be displayed in their newly constructed wine lounge opening Q2 2024 in the Palazzo hotel on the Las Vegas strip.We are rapidly adding to our manufacturing capacity and have filled the warehouses in Las Vegas, Miami, Dallas, and Hawaii. We are prepared and ready to have what looks to be a significantly successful spring and summer for the CocoLove brand in retail, online and direct channel sales, as well as nationwide distribution. With over $1.4 million in booked sales for 2023 we see a potential to 2-5X these revenues in 2024 and beyond.We have an incredibly experienced and accomplished team for such a young brand. Over the next few years, this brand, with all its planned product extension, will be an explosive growth story domestically and in numerous markets around the world where coconut water is a way of life. We are poised to dominate the high impact better tasting coconut water space in numerous verticals.On behalf of the whole CocoTaps Team, we want to thank you for your continued partnership and belief in this Coco Dream!!Always in Coco Love,CocoVinnyZaldivarChief Coconut in ChargeMonarch Media LLC DBA COCOLOVE6295 Pearl Street STE 800Las Vegas, NevadaCERTAIN MATTERS DISCUSSED IN THIS PRESENTATION PROVIDED TO YOU BY Monarch Media LLC DBA COCOLOVE(“THE COMPANY”) MAY CONSTITUTE “FORWARD-LOOKING STATEMENTS." THESE FORWARD LOOKINGSTATEMENTS, WHICH SPEAK ONLY AS OF THE DATE THEY ARE MADE, ARE INHERENTLY UNCERTAIN AS THEYINVOLVE FUTURE EVENTS. SIMILARLY, STATEMENTS THAT DESCRIBE THE COMPANY AND/OR THE MANAGERS'FUTURE PLANS, OBJECTIVES OR GOALS ARE ALSO FORWARD-LOOKING STATEMENTS, WHICH GENERALLY INVOLVEKNOWN AND UNKNOWN RISKS, UNCERTAINTIES AND OTHER FACTORS, INCLUDING, BUT NOT LIMITED TO, THOSEASSOCIATED WITH COVID-19 PANDEMIC, DEPENDENCE UPON KEY PERSONNEL, THE EXECUTIVE TEAM, BOARD OFDIRECTORS, CONFLICTS OF INTEREST OF THE PARTIES, RISKS ASSOCIATED WITH AN INVESTMENT IN THE COMPANY,MARKET VOLATILITY, AS WELL AS THE OVERALL RISKS IN THE FINANCIAL MARKETS THAT MAY CAUSE THE ACTUALRESULTS, PERFORMANCE OR ACHIEVEMENTS OF THE COMPANY TO BE MATERIALLY DIFFERENT FROM THOSEEXPRESSED OR IMPLIED BY SUCH FORWARD LOOKING STATEMENTS. THE COMPANY DOES NOT UNDERTAKE ANYOBLIGATION TO UPDATE OR REVISE THESE FORWARD LOOKING STATEMENTS TO REFLECT EVENTS ORCIRCUMSTANCES AFTER THE DATE OF THE PRESENTATION, OR TO REFLECT THE OCCURRENCE OF ANUNANTICIPATED EVENT.