# Never. Stop. Learning! | Doughp

- Canonical URL: https://wefunder.com/feed/164039
- Entity ID: wefunder:feed_item:164039
- Published at: 2023-05-23 14:46:28 UTC
- Updated at: 2025-07-09 03:23:24 UTC

## Author
Kelsey Moreira

## Subject
Doughp

## Content
In 2021, we were still 100% e-commerce... A world where you can share ALL the info you want with your customers!They're up close and taking a few minutes to peruse the information before making a purchase decision. 👀Then in 2022, we landed in more than 1000 retail doors across some of the biggest players in the market. In retail, the average customer looks at your package for just 5 seconds from 5 feet away.At a Costco roadshow last summer, we had a 50% conversion rate on samples! For every two people who tried it, one bought. EPIC!Even though the every day sales velocities weren't what we expected last year, the buyers believed in us and our product... so together, we went back to the drawing board.I asked myself, "What's making us sell SO well when we're there in-person demo'ing the product?"The key lines that drove sales were:1. It's cookie dough! 🍪2. You can eat it raw or bake it! 🔥3. We're more than just cookie dough! ❤️ Your purchase supports mental health & addiction recovery.How do you think we did with our redesign to drive those points home loud & clear?! 📣📣📣This new design will be launching in all 44 Costco locations in the Texas region next month.PS: ONLY 8 DAYS LEFT IN OUR COMMUNITY ROUND! Pro Tip: For current investors, you have until May 31st to increase your investment amount!