# Company Updates | Lips - Canonical URL: https://wefunder.com/feed/160992 - Entity ID: wefunder:feed_item:160992 - Published at: 2023-03-17 23:22:25 UTC - Updated at: 2025-07-09 03:22:53 UTC ## Author Annie Brown ## Subject Lips ## Content Hello investors! I sent out an email a few months back, but it seems some of you did not receive it. So I'm posting our latest update here as this seems to be the best way to share information with our community investors. Here is what we have been up to: 25,000 Monthly Active Users We have a soft-commit for $1M from a LA-based venture firm who will also serve as the lead investor when we open our pre-seed Closed $50K angel investment from Lucy Postins, Founder @ The Honest KitchenFeatured in a recent study by The Center for Democracy and TechnologyProprietary moderation technology presented and peer-reviewed at the International Conference for Machine Learning Presented at SXSW Featured in Fast Company, Motherboard Vice, and ForbesNamed to the Gaingels 100 List of Inspiring LGBTQ+ EntrepreneursJust this month launched a Patreon for Lips users and fans to support us as well as get more involved with the community. Perhaps the biggest announcement is that we have recently rebranded to Reliabl. We have filed our DBA paperwork, and the official company name is Lips Co. dba Reliabl. The Lips social platform is thriving and very much part of Reliabl’s offerings. This rebrand doesn’t change our product or company structure, and is mostly a branding decision.We made this decision for a few reasons: One is that we started receiving a lot of interest from companies to utilize Lips’ software for their moderation, data labeling, payment processing, etc. Through Reliabl, we will be better able to market these technologies to businesses, without being confused with the Lips social media platform.Second, it was difficult for some to look past the sex-positive content of the Lips platform to see the needed technologies we are building. As Reliabl, we can better showcase our AI and Web3 innovations for equitable online communities, starting with a focus on improved moderation.The Lips platform will continue as the perfect laboratory for Reliabl's innovations (as well as an additional revenue stream and social impact initiative) before we ship them out to customers. If you have any questions, reach out and I would be happy to hop on a call to discuss G2M strategy and product roadmap. Learn more about our rebrand to Reliabl via this interview on Fast Company's Creative Control podcast. Additional Updates: We have several LOIs and leads for B2B customers who are interested in our data annotation API including creative sharing and social commerce platforms. In Q2 we will be starting a research project in collaboration with UCSD researchers to record the improvements on accuracy and reduction in bias our system has when used to train existing models. I was recently accepted into Wharton's prestigious VIPX program at their San Francisco campus. I will be in San Francisco from March to July 2023. We are currently building out monetization features to get revenue in the door starting Q2 2023, and are recruiting folks to participate in co-design sessions. If you know of brands who have struggled with biased censorship from platforms and payment processors, send them our way! Recent product updates include: Improved safety/privacy features and user onboarding process, launched participatory moderation system (successfully and inclusively co-moderating 25K MAU!), built prototypes for monetization features.As always, please let me know if there is anything I can do to support you and your work. I greatly appreciate your dedication to Lips/Reliabl - without you, we would not be here.