# BFCM Results - Pangea core sales +73% YoY  | Pangea Brands

- Canonical URL: https://wefunder.com/feed/159714
- Entity ID: wefunder:feed_item:159714
- Published at: 2022-12-02 20:19:15 UTC
- Updated at: 2025-07-09 03:22:40 UTC

## Author
Joshua Onysko

## Subject
Pangea Brands

## Content
This BFCM most of us were inundated by deep discounts running earlier and longer than ever. In a season filled with an abundance of treats, the holidays are also a time when 25% more waste is created. My commitment as a Founder is to provide better options for consumers - and always consider the human and environmental impact the products we create have on the next generations to come. This past year we made many sacrifices to build the future of Pangea brands - and to become one of the only brands in the industry leading by example with a fully sustainable supply chain. We eliminated all plastics from our primary and secondary packaging and our shipping materials. And we introduced our first-ever curated holiday collection this year with 100% recyclable packaging. This is why I'm so proud to share that we beat our BFCM plan by +11% (and we did not launch earlier in November, as most brands did). The most exciting shift in the business during this period was reflected in Pangea - core sales +73% to LY! This is an important stat because almost 70% of the sales during BFCM last year were driven out of products we were liquidating in plastic packaging to make room for the new, edited collection of plastic-free launches. This demonstrates the strong shift in consumer appetite for more sustainable products now, and in the year to come. And I'm so grateful for the support from everyone in the WeFunder community - we just launched our campaign yesterday and are starting to gain traction on the current raise. Next year will be the biggest in our history - please join us in co-creating our future! Happy Holidays,Joshua