# MAUs up by 26.6% in October!  | Cortex

- Canonical URL: https://wefunder.com/feed/159158
- Entity ID: wefunder:feed_item:159158
- Published at: 2022-11-03 15:10:48 UTC
- Updated at: 2025-07-09 03:22:35 UTC

## Author
Brennan White

## Subject
Cortex

## Content
Hello Fam, an update and retrospective on the last several months:October Monthly Active Users (MAUs) grew by 26.6%. This handily beats the growth target of 20%. At this rate of growth, a year from now Cortex would have two orders of magnitude more users than some of the biggest competitors out there. Cortex would be the far-and-away leader in the space in terms of users and in a fantastic position to monetize that tsunami of users. The Cortex Team is really excited by this support from the users.After several months of consistently beating MAU growth goals, we thought we'd do a bit of retrospective to put things into perspective. It's great to see consistent beats of our MAU target each month, but what does that look like since we launched our new platform a few months back? Since Launch and Looking ForwardConsistent ~30% monthly growth compounds quickly! Since launch a few months back, we're excited to share that Cortex has grown MAUs by 3.4x. If Cortex receives the funding necessary to continue growing at this pace, Cortex will have increased MAUs by another 23 times by this time next year. We've been very diligent updating MAU growth metrics monthly. Since that's been the focus on the company, we wanted to bring you into that focus and hold the Team accountable. From here on out, we'll get back to sharing a more broad set of updates so you guys hear about the other exciting things going on at Cortex - customer stories, team stories, sales wins, product feature updates, raising capital, and more. Stay tuned for that.On that front...Monetization and Willingness to PayWith the launch of the freemium platform, the Cortex Team focused almost exclusively on MAU growth. The opportunity to become the far-and-away dominant leader in the space (by two orders of magnitude) exists and Cortex is on pace to achieve that in 12 months. So that remains the laser focus for the team.That said, the Team has begun laying the foundations for a strong monetization engine that converts free users into paid users and paid users into larger enterprise accounts. In the software, Cortex tracks usage in great detail and has developed methods to determine willingness to pay among the user base. And we've discovered an exciting story that will begin to unfold in 2023 - willingness to pay is growing at almost twice the rate of user growth.In the period discussed above, where MAUs grew by 3.4x, users willing to pay grew by 5.8x. This means, not only is user growth on track to dominate our space, but the product is demonstrating value better each day. This also means the monetization engine is being built on some extremely strong foundations. When that becomes the focus for the team next year, we anticipate very rapid acceleration in revenue and a rapid path to profitable growth. If you can successfully combine affordable and repeatable user growth, consistent and growing product value, and increasing willingness to pay, you have the makings of a uniquely valuable SaaS company. The team is excited to say the least.We'll share more on this front as the team focuses more over the coming quarters.Raising CapitalRaising venture capital is the final remaining major hurdle before achieving the exciting outcomes discussed above. Cortex has had several exciting conversations with venture capital investors, and has quite a few commitments to the round thus far, but needs more. If you are able to connect Brennan with any power players in tech or VC, please ping us at wefunder@meetcortex.com. ThanksThanks again for your kind words and support. This is a fun ride and the path is clearer than ever. Your words of encouragement give the team bursts of energy to keep working long hours and figuring out the hard problems. You guys are part of this with us and we appreciate every effort.