# Happy New Year!  | People Finance 

- Canonical URL: https://wefunder.com/feed/158853
- Entity ID: wefunder:feed_item:158853
- Published at: 2022-12-29 22:45:28 UTC
- Updated at: 2025-07-09 03:22:32 UTC

## Author
Anthony Hughes

## Subject
People Finance 

## Content
Dear People Finance Community,It has been an exciting year for our company, which underwent a significant change in 2022 with the rebranding of our company from Stonks Trading to People Finance. This change reflects our commitment to building financial products that truly benefit people, and we believe that the new name embodies our mission and values.One of the highlights of the year was the launch of our trading web application, which has been well-received by our customers and has contributed significantly to our growth. We continue to see strong user adoption and engagement, and we are confident that this product will continue to be a key growth driver for our company.In addition to our trading app, we are excited to announce that we will be launching a 6% high-yield savings account in the first quarter of 2023. This product is designed to help our customers save more money and grow their savings faster, and we are confident that it will be a popular addition to our product suite.Looking ahead to 2023, we have an ambitious roadmap that includes the launch of several new products and features. In the coming year, we plan to introduce checking accounts and debit cards in late Q1, and we will also be launching other consumer lending products over 2023. To support these efforts, we will be launching our final raise on Wefunder for  approximately $500,000 in January, and we believe that this funding will help us to achieve our goal of acquiring 25,000 users by summer 2023. We are excited about the opportunity to bring our innovative financial products to even more customers and to continue expanding our product offerings in the coming year. You can reserve your spot now as we prepare to launch next month. We are cognizant of the current financial landscape and have taken steps to significantly reduce our burn in order to make sure that we are well-positioned to launch our ambitious roadmap in 2023 and take advantage of over-bloated competition. We believe that this approach will help us to achieve long-term sustainability and success.Overall, we are proud of the progress we have made in 2022 and are excited about the opportunities that lie ahead. We believe that our strong product portfolio and growing customer base position us well for continued success in the coming year.Thank you for your continued support, and we look forward to updating you on our progress in the future.Happy New Year! Best, Anthony Hughes CEO | People Finance