# Cortex Usage Beats Estimates! | Cortex

- Canonical URL: https://wefunder.com/feed/157902
- Entity ID: wefunder:feed_item:157902
- Published at: 2022-09-16 17:58:00 UTC
- Updated at: 2025-07-09 03:22:23 UTC

## Author
Brennan White

## Subject
Cortex

## Content
Hello fam, sharing a very exciting update today. As we shared recently, Cortex's free tier is live and is growing very fast. Today, I get to begin to share HOW fast and some detail about that usage. We've been sitting on this data for a few weeks to let it bake completely, but now I can begin to share the data more freely. Stay tuned over the next few weeks for lots of deep usage and user growth data. I promise you won't be disappointed. :)Last month we shared three predictions for Freemium. Let's see how we did against those:We hypothesized that Freemium would increase MAUs (monthly active users) by over 5% in the first month - The result was that Cortex increased users by 21% in the first month after launching Freemium.We also hypothesized that a free version would increase the rate of user activation (new users successfully becoming MAUs) by over 50% in the first month - The result was that our user activation more than doubled over the baseline with freemium users completing 28% more pageviews in the software compared to baseline. We hypothesized that Freemium might initially lower our percentage of users spending 30+ min in the software (a bad thing), but that this number would bounce back as we focus on reengagement campaigns later in the quarter - The result was that Freemium users actually spend 112% more time using Cortex so far. There is a lot more data to share... and it's REALLY good. I'll come back soon with more. Also, we're starting fundraise conversations. Please stay tuned as to how you can help us meet the correct investors to support this growth!