# Hey, update time!! | Sash Group, Inc.

- Canonical URL: https://wefunder.com/feed/157210
- Entity ID: wefunder:feed_item:157210
- Published at: 2022-08-02 23:04:42 UTC
- Updated at: 2025-07-09 03:22:16 UTC

## Author
Nichole MacDonald

## Subject
Sash Group, Inc.

## Content
Hello, everyone!! It's been a while since I've posted an update and I have so much to share that I almost don't know where to begin. It's been almost a year since we closed our fundraising and put your investment to work. We had one solitary goal with your investment: stabilization.As you already know, Sash had been on a healthy growth trajectory until the pandemic hit. And unbeknownst to us as we were navigating the first year of the pandemic, the second year would wind up hitting us even harder as the domino effect of factory delays continued.But with your investment we were able to reach our goal of stabilization, which means that by the end of this year we will be back on the sales and production pace we were at at the end of 2019 before everything went kablooey.To achieve this, we have been breaking down goals by quarters and having board meetings at the end of each quarter to have regular accountability and check-ins to ensure we are on track.Q3 of 2021 was all about production and putting money in the right places.Q4 of 2021 was about building the team, establishing a cadence with our board, ensuring we had what we needed for 2022.Q1 of 2022 was focused on systems and sales. We put some goals in place for advertising ROAS, website conversion rate, and started with sending daily sales reports to our entire board and team, breaking down how many bags we sold each day, where the sale came from, how much money we made, and how many new customers we acquired. Given our return customer rate of success and the lifetime value of a Sash customer, we know that every new customer that comes into our company deserves celebration. Little stat for ya, we've acquired 2,846 customers so far this year. Q2 of 2022 was all about the finish line to stabilization. We pulled back our daily reports and turned them to weekly. We doubled our advertising ROAS. We increased our conversion rate by almost 1.5% and even got a fancy badge from Shopify letting us know we having one of the top converting stores on their entire platform. (Go us!) We expanded production into China so we can have more product options and more inventory in a more timely manner. Basically, we crushed it. That's not to say there weren't challenges. Of course there were. But compared to the two years prior, we felt like champions!!So now in Q3 of 2022 we are looking at what's next. We're stable. Things are flowing. Now, how to we get back into growth, and not just a little bit of growth... That hockeystick growth that all y'all signed up for.One of the reasons I have delayed sending out an update is because we're on the cusp of signing three contracts that I'm SO EXCITED TO TELL YOU ABOUT, but I can't yet. And rather than holding out an update too long, I wanted to get you up to speed and in my next update we will have hopefully signed all three contracts and I can share details. But high level, here is the plan...• Partner with venture-backed unnamed manufacturing company to both manage and finance rolling production in India and China.• Hire a highly coveted marketing agency that turns every brand they work with into a household name.• Get into distribution with a company that has massive reach.That's what I can share for now and I literally can't wait to dive into more details soon. I hope you found this update helpful and we're always here to answer any questions you may have. Love you all. 'Til next time.xo,Nichole & The Sash Team