# New Product Capabilities - Demographics! | Cortex

- Canonical URL: https://wefunder.com/feed/155200
- Entity ID: wefunder:feed_item:155200
- Published at: 2022-05-02 16:27:00 UTC
- Updated at: 2025-07-09 03:21:56 UTC

## Author
Brennan White

## Subject
Cortex

## Content
Hello team! Today we're happy to share an exciting new product milestone with you.The most customer-requested new capability for Cortex over the past year has been the ability to slice all of our data by demographics and geography. That feature set is now live for all customers!Now every customer of Cortex can know exactly what content works for any subset of their audience - any channel, any location, any demographic. Never before, have creatives been able to know what they need to make in every situation before time or money (or political capital) has been spent.The mission of unlocking the power of the world's creatives continues!This is a huge achievement for the Engineering and Product Teams. Adding this capability posed two major challenges - (1) getting reliable access to this data and (2) loading so much data in the UX in a speedy and easy-to-use manner. Both challenges were handled with supreme efficiency by the Cortex Engineering and Product Teams.The whole Cortex team is delighted to share this capability with the world. Now, there is zero excuse for wasted or underperforming advertising content. Finance teams at brands never need to risk their advertising investments again and creatives never need to worry about the success of their campaigns (or their job security) ever again.For the $1 trillion spent on ads every year, this is huge._________________Hey Fam, Exciting news - Cortex will be fundraising again soon.Stay tuned for ways you can help! We'll be asking you all to help share the trial of the product with relevant friends, family, and contacts and on your LinkedIn.If even a small percentage of our following here share our message, we'll kick our user growth into high gear... right when we start our next fundraise.Stay tuned if you'd like to help Cortex win. More updates and requests on that front coming in the next few weeks.