# Liquor: Deodorant's cleanest innovation | Pit Liquor

- Canonical URL: https://wefunder.com/feed/154657
- Entity ID: wefunder:feed_item:154657
- Published at: 2022-04-15 13:27:44 UTC
- Updated at: 2025-07-09 03:21:51 UTC

## Author
Erica L Feucht

## Subject
Pit Liquor

## Content
We’re often asked why we rely on liquor and whether or not it’s dangerous. And we happen to think that despite our social conditioning to fear alcohol and mistrust it, it’s actually the safest and best ingredient for a deodorant base.Liquor is regulated, and it’s not known to kill people easily, which is more than I can say for my own toothpaste that I have to carefully keep out of my toddler's curious hands. We denature Pit Liquor with quality food grade ingredients so it’s legal to sell it on store shelves to anyone. (Anyone ever bought a bottle of vanilla extract and not worried about the alcohol content?) The FDA recently allowed deodorant companies to put benzene in deodorant because of the pandemic. We don't think that's a safe choice. We're using our own brains instead of leaning on a broken regulatory system. (And yes, we are also compliant with the system.)I spray Pit Liquor on my kids’ hands. It’s the cleanest product in my world. We need to stop letting old rhetoric from Prohibition shape our thinking about alcohol. Welcome to 2022, baby!