# Growth Metrics On the Up & Up | Univoice

- Canonical URL: https://wefunder.com/feed/153392
- Entity ID: wefunder:feed_item:153392
- Published at: 2022-03-16 23:23:22 UTC
- Updated at: 2025-07-09 03:21:38 UTC

## Author
Sami Halabi

## Subject
Univoice

## Content
The past few months at Univoice has been marked by significant improvement in both user acquisition and in-app engagement metrics.As a result of various feature enhancements and additions since January, we have continued to witness a climb in our leading growth indicators month-by-month.User acquisition metrics:Weekly Active Users: 72% increase from last quarterMonthly Active Users: 100% increase from last quarterPaid User Count: 250% increase from last quarterIn-app engagement metrics:5+ Session Count: 48% of free users completing > 5 app sessions3+ Song Completion: 100% increase in users completing > 3 songs last monthPaid Activation Rate: 3.3% of users on paid plan (vs. Duolingo's 4% at IPO)This significant metric movement validates that our product improvements align with our users' hopes and expectations for their music-based learning experience. We will continue placing great emphasis on user studies and ongoing conversations with our users, as we know that the secret to 5x, 10x, and 20x growth is keeping our customers at the forefront of all we do.As we develop our product to even greater heights, we'll remain fixed on the words of Peter Fader as our North Star:A customer-centric model is based not on expertise in the realm of product development, but rather on a deep understanding of what customers actually want, when and how they want it, and what they’re willing to give you in exchange ~ Peter Fader, Professor of Marketing, Wharton UniversityHere's to our continued growth and shared success,Sami HalabiFounder | CEO, Univoice