# Meet Lenny Chase, Our New VP of Marketing 🔥 | Rasa

- Canonical URL: https://wefunder.com/feed/152730
- Entity ID: wefunder:feed_item:152730
- Published at: 2022-02-15 18:10:24 UTC
- Updated at: 2025-07-17 18:43:21 UTC

## Author
Ben Lovejoy

## Subject
Rasa

## Content
We always believed that being a mission-driven company would allow us to bat above our weight in attracting talent, and boy did that turn out to be right!We are super excited to tell you more about Lenny Chase, our new VP of Marketing.Not only did Lenny grow Halo Top to be the US's #1 sold ice cream pint with $350 million in sales in 2 years, he also doubled revenue ($25M to $50M) at Firstleaf, a venture-backed D2C subscription and e-commerce wine company, in 2 years and grew that business to 50K+ subscribers. Lenny joins us from Plenty, a sustainable vertical farming company, where he was VP of Marketing and worked alongside such luminaries as Apple’s former Creative Director, and the guy who literally designed Tesla’s Model S. Lenny led Plenty’s brand refresh (recognized by Fast Company’s World Changing Ideas and Innovation by Design awards!), helping propel the company to become an industry leader.In short, Lenny is a world-class omnichannel marketer, and we are super lucky that he turned down incredible opportunities with other CPG brands to join Rasa.Lenny jokes, “I got people high on sugar, and then got them drunk on wine,” and he now wants to use his considerable acumen to unequivocally make the world a better place through Rasa’s life-changing products.We are excited for Lenny to operationalize an integrated marketing plan and drive subscription growth, leading to more happy customers and more returns for you, our incredible potential and current investors.