# Plant-Based versus Artificial-Based = BOOM!💣 | REJOY

- Canonical URL: https://wefunder.com/feed/147414
- Entity ID: wefunder:feed_item:147414
- Published at: 2021-08-05 18:12:05 UTC
- Updated at: 2025-07-09 03:20:39 UTC

## Author
Diego Belbussi

## Subject
REJOY

## Content
Only 10 days to close our campaign and one of the most energising virtues we value from our first experience crowdfunding is the possibility of building a community that adds so much to the business. A community that helps the founders with ideas and disruptive proposals as many of you have shared with us so far. Value is added not only as the investment , already a BIG way of expressing belief in the business and in the team. But what we have found especially valuable are your comments, ideas, messages, suggestions, chats, emails, HARD-QUESTIONS and definitely the many doors you have opened and we hope you will keep opening for your new business. Last night we received an investment and a message from Andrew => "The beverage world needs a shake up from the old, outdated sports nutrition space!". We couldn't agree more!Immediately we started sharing images of fridges on our whatsapp group. Fridges of sports beverages from fitness studios, grocery stores, convenience stores and specialised venues, where we compete directly with brands that hold 90% of the total category in the US.Well, let's say that at many of those fridges, big artificial-based brands don't hold that kind of consumer share anymore .. Check out this one from the iRun store, one of the most prestigious running stores in Miami and where a running club meets every week. Plant-Based versus Artificial-Based. BOOM!!! 💣💣💣10 days left! Join REJOY and be part of the community that will disrupt sports hydration for good!