# Video post: Why do Brands need to pay influencers real money, not just gift their product? | Kyndoo

- Canonical URL: https://wefunder.com/feed/147398
- Entity ID: wefunder:feed_item:147398
- Published at: 2021-08-04 21:55:31 UTC
- Updated at: 2025-07-09 03:20:39 UTC

## Author
Kelly McDonald

## Subject
Kyndoo

## Content
Almost every day a brand marketer asks me if they can just find influencers who will post for the in-kind offer.&nbsp; In this short linked in video post I breakdown why that isn't a great idea.&nbsp;